{"id":107631,"date":"2021-02-11T15:03:32","date_gmt":"2021-02-11T09:33:32","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=107631"},"modified":"2024-04-12T14:29:38","modified_gmt":"2024-04-12T08:59:38","slug":"brand-contact-and-target-audience","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/brand-contact-and-target-audience\/","title":{"rendered":"Brand Contact and Target Audience"},"content":{"rendered":"\n<p><strong>Brand Contact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Point of Contact &#8211; Everywhere your audience experiences your brand<\/li><li>Examples include &#8211;<\/li><li>Purchasing and using your product<\/li><li>Advertisements<\/li><li>Promotions<\/li><li>In the news<\/li><li>Home<\/li><li>At the retail store<\/li><li>On the web<\/li><li>Company\u2019s character<\/li><li>The walking brand<\/li><\/ul>\n\n\n\n<p><strong>Product <\/strong>itself as a point of contact<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Major brands set themselves apart from their competitors and give themselves \u201cpermission\u201d to charge a premium price<\/li><li>Perceived to have an outstanding product or service<\/li><li>Experience of buying, using, enjoying, even servicing the product is superior<\/li><\/ul>\n\n\n\n<p><strong>Character vs. Image<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>According to Jill Griffin, author of Customer Loyalty &#8211; How to Earn It How to Keep it<\/li><li>Traditionally, advertisers busied themselves creating a brand\u2019s image<\/li><li>Focus is on the message the manufacturer wants to get across-one-way communication<\/li><li>Passive<\/li><li>Today, companies are seizing the opportunity to build credible relationships by expressing their character<\/li><li>Active and involving<\/li><li>Expresses desire to create a dialog<\/li><li>Instills pride in employees<\/li><li>Unique character is difficult for competitor\u2019s to emulate<\/li><\/ul>\n\n\n\n<p><strong>Walking Brand &#8211; A Retailer\u2019s in-store Sales Force<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>One of the often-missed opportunities for a brand is the ability to leverage its in-store sales force as a living, breathing-walking-embodiment of the brand<\/li><li>Training is the key<\/li><li>Brand must have a worthwhile distinction, cannot make brand believers without having something to believe in!<\/li><li>Two examples &#8211;<\/li><li>Disney theme parks-Employees are called \u201ccast members\u201d who are trained to make your experience of the park special<\/li><li>Land Rover Dealerships-sales floor employees called \u201csales guides\u201d and are trained to drive and demonstrate their cars\u2019 extreme off-road capabilities.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brand Contact Point of Contact &#8211; Everywhere your audience experiences your brand Examples include &#8211; Purchasing and using your product Advertisements Promotions In the news Home At the retail store On the web Company\u2019s character The walking brand Product itself as a point of contact Major brands set themselves apart from their competitors and give&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-107631","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Contact and Target Audience - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/brand-contact-and-target-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Contact and Target Audience - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Brand Contact Point of Contact &#8211; 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