{"id":107615,"date":"2021-02-11T14:51:34","date_gmt":"2021-02-11T09:21:34","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=107615"},"modified":"2024-04-12T14:29:38","modified_gmt":"2024-04-12T08:59:38","slug":"the-risks-of-poor-positioning","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/","title":{"rendered":"The Risks of Poor Positioning"},"content":{"rendered":"\n<p>A poorly positioned brand with a fuzzy position or not offering a clear proposition is likely to be eclipsed or weakened by a stronger competitor. Weak positioning can occur if a retailer consistently cuts a brand\u2019s price. The Ratner stratagem of bringing in foreign stock which was cheaper but not hallmarked was at first successful. However, the overstretching of the business in takeovers to expand the brand and then a widely reported statement by Ratner himself that his products were \u2018crap\u2019 led to the demise of the group. Ratner had to leave the company and the brand name was subsequently changed to Signet. In effect, Ratner management had repositioned the brand without thinking beyond the \u2018price\u2019 effect to the \u2018brand\u2019 effect. This led to the alienation of the company\u2019s target market.<\/p>\n\n\n\n<p>There are other undesirable consequences of not having the right positioning strategy for a product or service in the marketplace. Among the most common in retail trades are &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The retail organization (or its own-label products) may find itself in a position where<\/li><li>It cannot escape from direct competition from stronger competitors;<\/li><li>The retailer may find itself in a position which is weak as demand may be falling and<\/li><li>Others have left that position knowing there is little customer demand there;<\/li><li>The retailer\u2019s position, or that of its own-label products, is so confusing that nobody<\/li><li>Knows what its distinctive competence or personality really is;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A poorly positioned brand with a fuzzy position or not offering a clear proposition is likely to be eclipsed or weakened by a stronger competitor. Weak positioning can occur if a retailer consistently cuts a brand\u2019s price. The Ratner stratagem of bringing in foreign stock which was cheaper but not hallmarked was at first successful&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-107615","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Risks of Poor Positioning - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Risks of Poor Positioning - Tutorial\" \/>\n<meta property=\"og:description\" content=\"A poorly positioned brand with a fuzzy position or not offering a clear proposition is likely to be eclipsed or weakened by a stronger competitor. Weak positioning can occur if a retailer consistently cuts a brand\u2019s price. The Ratner stratagem of bringing in foreign stock which was cheaper but not hallmarked was at first successful....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:59:38+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/\",\"name\":\"The Risks of Poor Positioning - Tutorial\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"datePublished\":\"2021-02-11T09:21:34+00:00\",\"dateModified\":\"2024-04-12T08:59:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Risks of Poor Positioning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Risks of Poor Positioning - Tutorial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/","og_locale":"en_US","og_type":"article","og_title":"The Risks of Poor Positioning - Tutorial","og_description":"A poorly positioned brand with a fuzzy position or not offering a clear proposition is likely to be eclipsed or weakened by a stronger competitor. Weak positioning can occur if a retailer consistently cuts a brand\u2019s price. The Ratner stratagem of bringing in foreign stock which was cheaper but not hallmarked was at first successful....","og_url":"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/","og_site_name":"Tutorial","article_publisher":"https:\/\/www.facebook.com\/vskills.in\/","article_modified_time":"2024-04-12T08:59:38+00:00","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/","name":"The Risks of Poor Positioning - Tutorial","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website"},"datePublished":"2021-02-11T09:21:34+00:00","dateModified":"2024-04-12T08:59:38+00:00","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/the-risks-of-poor-positioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/tutorial\/"},{"@type":"ListItem","position":2,"name":"The Risks of Poor Positioning"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","name":"Tutorial","description":"Vskills - A initiative in elearning and certification","publisher":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization","name":"Vskills","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","width":73,"height":55,"caption":"Vskills"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vskills.in\/","https:\/\/x.com\/vskills_in","https:\/\/www.linkedin.com\/company-beta\/1371554\/","https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw"]}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/107615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/comments?post=107615"}],"version-history":[{"count":1,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/107615\/revisions"}],"predecessor-version":[{"id":107616,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/107615\/revisions\/107616"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/media?parent=107615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/categories?post=107615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/tags?post=107615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}