You have to be very careful about building Brand Associations as it helps in five important ways.<\/p>\n\n\n\n
Basis for Extensions<\/strong><\/p>\n\n\n\n This has been discussed earlier in covering brand name. Let us have a look at some examples.<\/p>\n\n\n\n All these are examples of exploiting BAs in another category. Please note that as a reason to choose a brand is created, reason for not choosing another brand is simultaneously born.<\/p>\n\n\n\n Differentiate<\/strong><\/p>\n\n\n\n You must have studied in advertising course that it plays an important role in demonstrating the difference. It involves comparison and the same has to be done. One would have to contest with AMI (Advertising agencies Association of India) or MRTP (Monopolies and restrictive Trade Practices) if a case is lodged. Some examples are given below –<\/p>\n\n\n\n Wide Reason To Choose<\/strong><\/p>\n\n\n\n Bumol is for burns. No other brand comes to the mind for the same problem. Krack cream is for cracks on the feet. No other brand comes to the mind for it. Further, all examples for \u2018Differentiate\u2019 have a reason to lose.<\/p>\n\n\n\n Illicit Feelings<\/strong><\/p>\n\n\n\n Close-Up provides confidence as it ensures freshness because of which one can interact with others at a close distance.<\/p>\n\n\n\n Evoke Favourable Attitude<\/strong><\/p>\n\n\n\n You have to be very careful about building Brand Associations as it helps in five important ways. Basis for Extensions This has been discussed earlier in covering brand name. Let us have a look at some examples. Savlon was first introduced as a brand of antiseptic liquid which does not burn. It was then extended…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-107436","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n