If you don\u2019t plan for it, after-the-sale service won\u2019t happen. You\u2019ll get so consumed with the next deal and with the task of earning the next commission cheque that you\u2019ll overlook the opportunity to create long-term revenue through your past clients.<\/p>\n\n\n\n
Calling your clients regularly<\/strong><\/p>\n\n\n\n Begin by personally calling your clients at least four times during the 30 days after the closing. Following are some suggestions<\/p>\n\n\n\n If the sellers caused problems when they left and you don\u2019t know about them, you may be blamed for the mishaps without any opportunity to make them right. Most issues will be between the seller and the buyer, and, unfortunately, power over the seller \u2014 unless legal action is involved \u2014 is gone because the transaction has closed.<\/p>\n\n\n\n Sometimes all you can do is provide a listening ear and sympathetic voice. Other times you can make a few phone calls to help right the wrong. The fact that you\u2019re willing to listen and try to help speaks louder than any demonstrable action \u2014 it shows that you care.<\/p>\n\n\n\n This approach sounds simple, but don\u2019t underestimate the power it has in enabling you to lock your clients in for life. You\u2019ll not only gain a lifelong client, but you\u2019ll also open the door to referral business that flows freely.<\/p>\n\n\n\n Calling the other party in the transaction<\/strong><\/p>\n\n\n\n While you\u2019re at it, call the other party involved in your real estate transaction as well.<\/p>\n\n\n\n Every real estate deal involves a buyer and a seller. In most cases you represent only one of the two parties, but why not call and offer after-sales service to both?<\/p>\n\n\n\n When calling to follow up with the party represented by the other agent in your transaction, be ready for a response of surprise and great appreciation. The fact that you\u2019re willing to call, while the agent who got paid to represent their interests hasn\u2019t called, will positively awe most people. By the end of your 30-day after-sale service period, the names of the other agent\u2019s clients will be in your database, and you\u2019ll be the one receiving their referrals.<\/p>\n\n\n\n Sending your client a gift<\/strong><\/p>\n\n\n\n You may want to consider delivering or sending a gift to your client, congratulating them on their new home and thanking them for letting you do business with them. This gift is usually called a closing gift.<\/p>\n\n\n\n Don\u2019t take the gift with you to the closing as your clients will be focused on the transaction and thinking about their impending move and all the challenges that lie in front of them. Your gift will get lost in the shuffle.<\/p>\n\n\n\n The papers presented at the closing put the amount of the real estate commission in writing, causing your clients to focus on exactly how much money you made from the transaction. If you give your gift at the same time, they could make a negative comparison between the value of the gift and the money you received. If you want to give them something at closing, give them a hand-written thank-you note.<\/p>\n\n\n\n Don\u2019t go overboard with the gift and find something that reminds clients of you and your service. Give them something that can be used rather than consumed.<\/p>\n","protected":false},"excerpt":{"rendered":" If you don\u2019t plan for it, after-the-sale service won\u2019t happen. You\u2019ll get so consumed with the next deal and with the task of earning the next commission cheque that you\u2019ll overlook the opportunity to create long-term revenue through your past clients. Calling your clients regularly Begin by personally calling your clients at least four times…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-106882","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n