Your ads need to include a response mechanism, which is a fancy way of saying that you need to tell people what to do next and how to do it. Every single communication \u2014 whether through an ad, a mailer, a Web site visit, or any other outreach effort \u2014 needs to include a call to action that motivates prospects to take the next step. One call to action is having prospects provide you with an e-mail address, a home or work mailing address, a phone number, or some other way that you can be in contact.<\/p>\n\n\n\n
To generate responses and harvest prospect information, consider the following ideas:<\/p>\n\n\n\n
Invite ad respondents to call or go online to request free reports on such attention-getting topics as \u201cTen Mistakes Sellers Make When Selling a Home\u201d or \u201cTen Tips for Buying Property under Market Value.\u201d You\u2019ll gain names and mailing addresses as a result.<\/p>\n\n\n\n
Use call capture technology to harvest information on prospects who request information about properties you\u2019ve listed or are featuring in your marketing. Call capture allows you to promote a toll-free number that prospects can call for prerecorded information on a property. When they do, the technology grabs the caller\u2019s phone number and sends it to you within minutes so that you can call them back. It\u2019s truly a brilliant innovation for lead generation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Your ads need to include a response mechanism, which is a fancy way of saying that you need to tell people what to do next and how to do it. Every single communication \u2014 whether through an ad, a mailer, a Web site visit, or any other outreach effort \u2014 needs to include a call…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-106820","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n