{"id":106402,"date":"2021-02-05T14:49:31","date_gmt":"2021-02-05T09:19:31","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=106402"},"modified":"2024-04-12T14:29:03","modified_gmt":"2024-04-12T08:59:03","slug":"a-b-testing-2","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/a-b-testing-2\/","title":{"rendered":"A\/B Testing"},"content":{"rendered":"\n<p>A\/B testing also known as split testing, is comparing two different versions of a web page to see which one performs better. Comparison of two web pages is done by showing the two variants which are denoted as A and B to similar visitors at the same time. The one that gives a better conversion rate is used on website.<\/p>\n\n\n\n<p><strong>Need<\/strong><\/p>\n\n\n\n<p>E-commerce websites have a common goal for existence and A\/B testing is needed as it helps web sites due to<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>eCommerce websites want visitors buying products<\/li><li>Web sites want visitors signing up for a trial and converting to paid visitors<\/li><li>Websites want readers to click on ads or sign up for subscriptions<\/li><li>Make more out of existing traffic.<\/li><li>The cost of increasing conversions is minimal even though the cost of acquiring paid traffic can be huge.<\/li><\/ul>\n\n\n\n<p>Every business website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is its &#8220;conversion rate&#8221;. Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.<\/p>\n\n\n\n<p><strong>Implementation<\/strong><\/p>\n\n\n\n<p>Almost anything on website that affects visitor behavior can be A\/B tested. Some elements that can easily be tested are<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Headlines<\/li><li>Sub headlines<\/li><li>Paragraph Text<\/li><li>Testimonials<\/li><li>Call to Action text<\/li><li>Call to Action Button<\/li><li>Links<\/li><li>Images<\/li><li>Content near the fold<\/li><li>Social proof<\/li><li>Media mentions<\/li><li>Awards and badges<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing also known as split testing, is comparing two different versions of a web page to see which one performs better. Comparison of two web pages is done by showing the two variants which are denoted as A and B to similar visitors at the same time. The one that gives a better conversion&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-106402","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/a-b-testing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing - Tutorial\" \/>\n<meta property=\"og:description\" content=\"A\/B testing also known as split testing, is comparing two different versions of a web page to see which one performs better. 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