{"version":"1.0","provider_name":"Tutorial","provider_url":"https:\/\/www.vskills.in\/certification\/tutorial","author_name":"Team Vskills","author_url":"https:\/\/www.vskills.in\/certification\/tutorial\/author\/vskills_admin\/","title":"Brand Relationship Management - Tutorial","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1dT4dkI9kH\"><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/brand-relationship-management\/\">Brand Relationship Management<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.vskills.in\/certification\/tutorial\/brand-relationship-management\/embed\/#?secret=1dT4dkI9kH\" width=\"600\" height=\"338\" title=\"&#8220;Brand Relationship Management&#8221; &#8212; Tutorial\" data-secret=\"1dT4dkI9kH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.vskills.in\/certification\/tutorial\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"We will extend the definitions of relationship marketing by Gro\u2013nroos (1990) and Shani and Chalasani (1992) to define Brand Relationship Management (BRM) as An integrated effort to establish, maintain, and enhance relationships between a brand and its consumers, and to continuously strengthen these relationships through interactive, individualized and value-added contacts, and a mutual exchange and..."}