Certified SEO Professional

Introduction

SEO and SEM concepts and relevance

• Business goal setting and tracking process
• Technical terminologies (robot, permaflux, PPC, etc.)
• Value Proposition

SEO economics

• Cost Matrix, SLA and ROI
• Strategy

Strategy Development

• Success factors
• SEO Planning

Planning principles

• Market research
• Keyword research and analysis
• Business specific factors (B2B, B2C, SOHO, etc.)
• Search Engine Basics

Organic ranking factors

• PPC advertising and trending
• Google and other search engine working
• Keyword Research

Keyword research and tools

• Base lining and ranking
• Best keyword selection and analysis
• Keyword Effectiveness

Site assessment and visibility

• Assessment factors
• On-page Optimization

The page title

• Body text & keyword density
• Robots meta tag and 301 redirects
• Link titles, internal link building and alt text
• Off-page Optimization

Articles and links exchange

• Forums, directory and blog submission
• Search engine and RSS feeds submission
• PPC Management

PPC account

• PPC keywords and ad text
• ROI and PPC tracking
• Website Design Guidelines

HTML Optimization & Standards

• Sitemap
• Analytics

Google analytics, webmaster central & yahoo! site explorer

• A/B Testing
• Social Media Marketing

Social Networking

• Social Bookmarking