Prospecting for buyers is easier than prospecting for sellers because referrals arrive more naturally and advertisements attract prospective buyers and provide you with greater prospective platform.
To build your business quickly, work to generate leads from more first time home buyers by planning events and advertisements in the low range of your marketplace. First time buyer prospects benefit your business because they
- Can be sold into homes quickly since they don’t have to sell houses in order to make their purchase possible.
- Lack experience with other real estate agents – so they don’t have affiliations or relationships with other agents and they don’t approach a new agent relationship with the baggage acquired from a less than stellar past experience.
- Acquire strong loyalty when good service is rendered, allowing you to establish a long term relationship that may span 10 to 15 years with multiple home sales and purchases over that period.
- Provide you with an opportunity to establish relationship with their friends who may also be considering first time purchases.