What is Participation Marketing?

Most of these labels have successfully permeated the industry lexicon, but none successfully capture the essence of a modern marketing campaign. I’ve found that most of these labels and methodologies, like Inbound Marketing, aren’t sufficient in and of themselves to effectively market a website.

In my experience, the key element in modern website promotion is participation. With the exception of advertising models like Pay Per Click (PPC), participatory marketing — including offline and online interactions and a focus on inbound and outbound techniques — provides the most effective campaign results.

Participation Marketing includes marketing efforts that are participatory in nature, and can be accomplished both online and offline. There are five key steps to Participation Marketing.

    1. Attending
    2. Listening
    3. Engaging
    4. Optimizing
    5. Contributing