Why manage your brand’s reputation?
If your brand reputation is bad, no one would want to associate with your company or buy products/services from you. A brand’s reputation can make or break the company. Just Google your company or brand name and see what comes up. If what you see is unflattering then you have a serious problem at hand because you will lose the majority of prospective customers who prefer to look you up on major search engines before even coming to your website and deciding to do business with you.
Why monitoring is key to managing your brand’s reputation?
Listening to what people are saying about your company, its products or services and key personnels is the key to managing your brand’s reputation. If people are complaining about your company or product/services on social media, you want to be able to find that and take action immediately to diffuse the situation. In a hyper-connected social world, the risk of not responding to negative comments or conversations could be huge. A negative tweet or Facebook post that goes viral will do unimaginable damage to your brand’s reputation. There are tons of cases of brands getting destroyed or permanently scarred by either not responding to complaints online or responding back in a negative tone.