Google+ Basics and Sharings
Google Basics and Sharing refer to the use of Google’s suite of tools for social media marketing. Google provides a range of tools that can be used to create, publish, and promote content across different social media platforms. These tools include Google Analytics, Google Ads, Google My Business, and Google Tag Manager. They help social media marketers to track and measure the performance of their campaigns, target the right audience, and improve their overall effectiveness.
Google Analytics, for instance, is a powerful tool that helps marketers to understand how their content is being consumed and shared by their target audience. It provides insights into website traffic, user behavior, and conversion rates, which can be used to optimize content and improve engagement. Google Ads, on the other hand, is a platform that allows marketers to create and manage paid advertising campaigns across Google’s search engine and other social media platforms. It enables them to target specific keywords, demographics, and interests, and to measure the performance of their campaigns in real-time.
