Certified Consumer Behavior Analyst

Vskills certification for Consumer Behavior Analyst assesses the candidate as per the company’s need for analyzing consumer behavior for marketing or sales of their products or services. This certification is quite challenging one and require right set of resources along with dedication and hard work to ace the exam. Well, getting certifications have become important part of life as now every organization demands certified professionals. This increases their efficiency and perfection. Certified professionals have edge over other employees always, in every matter, be it salary or promotion.

This increases their efficiency and perfection. Certified professionals have edge over other employees always, in every matter, be it salary or promotion. Let us dig deeper into the details of this certification.

Why should one take Vskills Certified Consumer Behavior Analyst Exam?

This Course is a very good option, if one want to develop his or her career, especially into the field of economics. It is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Consumer Behavior Analyst Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who should take this certification?

Benefits of Certification

Government certification
Lifelong E-Learning access
Free Practice Tests
Certification valid for life
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Test Details

Duration: 60 minutes
No. of questions: 50
Maximum marks: 50, Passing marks: 25 (50%).
There is NO negative marking in this module.
Online exam.

Examination Process

Select Certification & Register
Receive a.) Online e Learning Access (LMS) b.) Hard copy – study material
Take exam online anywhere, anytime
Get certified & Increase Employability

Certify and Increase Opportunity.
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Govt. Certified Consumer Behavior Analyst

Career as Consumer Behavior Analyst

A career in Consumer behavior is a vibrant build that brings together several disciplines to assess the structure of client consumption attitudes. Making a profession in this diverse sector appears to be a very appealing option. This field draws on disciplines such as psychology, sociology, anthropology, marketing, arts and aesthetics, and advertising to acquire a factual understanding of consumer behavior in a competitive economy. Let us know about Career as Consumer Behavior Analyst!

Course Outline for Certified Consumer Behavior Analyst

Introduction to Consumer Behavior

Marketing and Customer Orientation
Diversity in Market Place
Buyer Behavior
Customer Roles
Organisational and Consumer Buying

Market Segmentation

Types of Markets
Market Segmentation
Consumer Research Process
Eight-Step Research Process
Conducting Research Study

Consumer as Individual

Consumer Need
Hulls Drives Reduction Theory
Maslow’s Hierarchy of Needs
McClelland’s Three Needs Theory
Consumer Motivation Concept
Values
Means – End Chain Model

Consumer Perception

Perception Basics
Elements of Perception
The Absolute Threshold
The Differential Threshold
Subliminal Perception
Process of Perception
What is value?
Choosing a Value Proposition
Dynamics of Perception
Perceptual Organization
Consumer Imagery

Consumer Learning

What is Learning?
Relevance
Consumer Learning
Behavioral Learning Theories
Cognitive Learning Theory
Measures of Consumer Learning

Consumer Attitudes

Attitudes
Models of Attitude
Attitude Formation
Strategies of Attitude Change

Consumer Personality

What is “personality”?
The Nature of Personality
Theories of Personality
Consumer Diversity
Brand Personality

Consumer Communication

Elements of Mass Communication
The Communication Process
Designing Persuasive Communications

Consumer and Social Settings

Group Dynamics
Functions of the Family
Consumer Socialization
Family Life Cycle
Family Decision Making
Influences on the Decision Process

Impact of Culture

Characteristics of Culture
Hofstede’s Five Dimensions of Culture
Measurement of Culture
Subcultures and Consumer Behavior
Personal Characteristics
Cross-Cultural Consumer Analysis
Alternative Multinational Strategies

Opinion Leadership

What is opinion Leadership
Measurement of Opinion Leadership
Opinion Leaders
The Interpersonal Flow of Communication
Diffusion Process
Adoption Process
Consumer Innovator

Decision Making Process

Levels of Consumer Decisions
Decision making Process
Variables shaping the Decision Process
Types of Decision Behavior
Consumer Decision-Making
Models of Consumer Behavior

Industrial Buying Behaviour

Expectations within the organization
Characteristics of the Product and the Buying Organisation
Nature of the Decision-making Process
Customer Relationship Management (CRM)

Online Consumer Behavior

Introduction
E-Commerce Basics
Search Engine Optimization
Social Media
Behavioral Targeting
Privacy
Online Consumer Types
The C’s of E-Commerce
Process of Online Buyer Behavior

Preparatory resources

Resources are limitless, the only thing that has to be maintained at a constant level is you will to crack the exam till the date of exam. You can refer to any set of resources that is cheaply and readily available to you. But always be careful about the selection regarding the accuracy of content and syllabus. Out of the unlimited resources available, let us have a look at some of the most common and readily available resources –

Step 1 – Review the exam objectives

The first and foremost thing before you start preparing is to get well versed with the objectives of the exam. Knowing in detail about the exam objectives will let you understand the way through which you will prepare for the exam and then help to pass that with the flying colors. This exam evaluates you on the following basis –

Introduction to Consumer Behaviour
Market Segmentation
Consumer as Individual
Consumer Perception
Consumer Learning
Consumer Attitudes
Consumer Personality
Consumer Communication
Consumer and Social Settings
Impact of Culture
Opinion Leadership
Decision Making Process
Industrial Buying Behavior
Online Consumer Behavior

Refer – Certified Consumer Behavior Analyst brochure

Step 2 – Refer to the books

Books are indeed the best valued resource that is readily available at ease. You can refer any book of your choice or can go for those as prescribed by the open group. Remember to match your syllabus and prepare in the right direction. Some books that can be used for the preparation are:

Consumer Behavior A Digital Native by Varsha Jain and Duane Schultz, PEARSON INDIA

Consumer Behavior 12th Edition by SCHIFFMAN AND RAMESH KUMAR, PEARSON INDIA

Step 3 – E-Learning and Study Materials

Learning for the exam can be fun if you have right set of resources matching your way of studying. Vskills offers you its E-Learning Study Material to supplement your learning experience and exam preparation. This online learning material is available for lifetime and is updated regularly. You can also get the hardcopy for this material, so, you can prefer either way in which you are comfortable.

Refer – Certified Consumer Behavior Analyst sample chapter

Step 4 – Evaluate yourself wit practice tests

Practices make a man perfect. You can also find the problems you are facing in your strategy. We all are quite well versed with this saying and also with the truth in this. Practice papers and test series help you in identifying the loopholes in the preparation. Practising as much as you can help in identifying various parts of the syllabus that need more attention and that are fully prepared. This is the best way to know your level of preparation. Start practising now!

Consumer Behavior Interview Questions

Checkout these latest online interview questions on Consumer Behavior to prepare for any job interview. The questions are created by domain experts, to help you to overcome the job interview obstacle.