In order to retain the customer, it is very important for you as a service provider to build a healthy relationship with the customer. It is very important to be passionate about what you are selling, the company you are working for and your customer. You must be willing to help the customer and solve their problems. A customer always prefers to buy form a salesperson that overtly shows the belief in the product they are selling and the company for which they work.
In order to perform well and to build an excellent reputation amongst your customer it is very essential to be honest, open and concerned about the customer’s need. Following are some points that must be taken into account
- You must be considerate about the needs and wants of your customer
- You must ask questions, take notes and learn in to show that you are engaged in their answers
- You must take interest in meeting your customer requirement
- Share you network of contacts with your customer, give things that increase your value, like referral to a partner, solution to a business problem or even helping in locating a place.
- You must always express your true intent by telling the customer upfront if you are able or unable to meet their requirements
- You must take approval from the customer to move ahead in increasing increments, don’t jump way ahead of the customer’s prospected buying curve. This may cause disinterest amongst the buyer
- Don’t try to impress the customer by using extensive vocabulary as it may sound artificial, instead use simple and friendly words
- Be very careful in using the prospects name such as whether to use the first name only or title and last name. You must not overuse the their name
- You must ask the right question, where a question is right when you are able to move the prospect from an intellectual position of knowing they have a problem that needs to be solved, to an emotional state of trusting you to solve the problem in a way that will satisfy himThe amount of efforts you put into the system and the way people perceive you is amongst the crucial factors in determining your growth curve. These variables can be a changing point in your career, a strong relationship with your customer is the essence of a successful career.
- It is a very important and difficult task for any business to retain its customer’s. But an effective salesperson can sell any type of product or service together with a strong marketing relationship with the customers.
Building Marketing relationship with the Customer
Following are some of the qualities that a salesperson must possess to build a strong marketing relationship with their customers.
- In order to maintain a good relationship with the customer, make sure you deliver what you promise
- You must listen to the problems of the customer patiently and then provide appropriate suggestions
- You must always answer your customer without keeping them waiting for long, since no customer wants to listen to a recorded messages
- The complaints of the customer must be handled with utmost care and dedication. It is very important to keep your customer happy as a happy customer is a loyal customer.
As a service provider you must concentrate on some of the key components in building relationship for obtaining fruitful results.
- You must communicate frequently to reach out to your customers, to keep your prospect moving through the sales cycle without deviating from the motive of increasing sales
- You communication must focus on product offered and sales services
- You must ensure that your customer is rewarded to remind your customer about your company and the services being offered
- You must use every tool and opportunity to create interaction with your customers
- Enhance your customer service by assisting the prospect in every possible manner