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Certified Digital Marketing Master

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive a.) Online e Learning Access (LMS)    b.) Hard copy - study material
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification



Rs.57,385 /-
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Vskills certification for Digital Marketing assesses the candidate as per the company’s need for running Digital Marketing Campaigns across various channels including Emailers, Social Media, Search Engines, Mobile & Inbound Techniques. The certification tests the candidates on various areas in Digital Marketing including Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Inbound Marketing, Affiliate Marketing, Mobile Marketing and Web Analytics. 

6 months live instructor-led Online sessions are provided.


Certification details are for information only.


Why should one take this certification?
This certification is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Digital Marketing Master Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential. 

Who will benefit from taking this certification?
Job seekers looking to find employment in Digital Marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification. 

Digital Marketing Master Table of Contents

https://www.vskills.in/certification/Certified-Digital-Marketing-Master-Table-of-Contents

Digital Marketing Master Mock Test

http://www.vskills.in/practice/quiz/Digital-Marketing

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TABLE OF CONTENT

 

Email Marketing

Deliverability
  • Setting up an Email Marketing Machine
  • ISPs
  • Hosting Facility
  • MTA
  • IP/DNS
  • Shared vs. Dedicated IPs
  • Reverse DNS
  • MX Record
  • Whitelisting
  • Response Handlers
  • Bounces

Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House e-newsletters   

Effective Creative

  • Introducing: CRABS
  • Does your emails have crabs?
  • Email template model
  • Best Practices
  • NLP Demonstrations (neuro linguistic programming) to understand customers better

Nurturing & Automation

  • Tools to enhance lead nurturing
  • Enhance better reach
  • Analyze behavior patterns
  • Analytics
  • Automation and more.

Resources to do situational analysis and progressive updates

  • Customer personal tool kit
  • Complete email marketing worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy toolkit
  • Email contact strategy template
  • Email campaign calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web resources to improve subject lines, html codes, spam testers and deliverability issues

Social Media Marketing

Why care about Social Media?

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)

Demystifying Community Building on Facebook

  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Facebook Marketing Strategy

  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations

Live Facebook Community Building & Facebook Advertising

  • Types of Facebook Ads
  • Facebook Ads vs Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  •  Exercise: Participants to launch & promote live Facebook Communities

Twitter: The Jewel in the Social Media Crown

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Creating Twitter Marketing Strategy

  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Leveraging LinkedIn for B2B Lead Generation & Personal Branding

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Discussion on other Social Media Channels

  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
  • Open discussion on approach to leverage them

Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI

Planning & Creating Multi-channel Social Media Strategy

  • How to choose relevant Social Media channels?
  • Creating multi-channel Social Media strategy
  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc

Inbound Marketing

  • Attracting your potential customers into conversion funnel
  • Converting your prospects into leads using emails
  • Digital marketing: Optimizing the conversion funnel
  • Managing leads and making them sales ready

Search Engine Marketing

 
Search Engine Marketing Overview
  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Pay per click overview

  • PPC Definition & how it function
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview Understanding

Strategizing PPC campaigns

  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non overlapping Ad Groups

Market Analysis

  • Understanding industry key drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting

Ad writing Techniques

  • Compelling ads that increase click through rates (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates Targeted ads & relevant landing pages
  • Ad Preview tool
  • Best Practices like using features such as reviews, +1 button etc

Campaign Management

  • Overview of the tools
  • Understanding advance functionality

Bid Management Plan

  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features CPA bidding, position preference etc

Effective landing pages

  • Importance of UI/UX design
  • Call to Action

Performance Tracking

  • Set campaign objectives & goals
  • Define Performance metrics
  • Monitor PPC activity with Google Analytics

Decipher User psychology
Reporting & Analysis

  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action

Testing

  • Multivariate Testing
  • A/B split Testing

SEM Management (Other Opportunities)

  • Remarketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure view through conversions

Search Engine Optimization

On page Optimization
  • What is On-Page Optimization
  • Keyword Research with Google Keyword Planner
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags-Description, Keywords, Author, Country, Robots Redirection Tags
  • Headings Tags {H1 to H6} What is Content Writing?
  • SEO Freindly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • Ror text sitemap
  • Site Tracking Tools (Googe WebmasterTool, Google Analytics Tool)
  • Why is Alexa?
  • Alexa Integration

Off Page Optimization

  • What is Off-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)

Search Engine Algorithms

  • What is Search Engine's Algorithms?
  • How Algorithms Works?
  • Why a Search Engine Need to Update It's Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine Penalize a Website?

Search Engine Algorithms

  • What is Google Panda Algorithm?
  • What is Google Penguine?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguine and Emd Update?
  • How to Recover your site from Panda, Penguine and EMD?

Web Analytics
 
Introduction

  • What’s analysis?
  • Is analysis worth the effort?
  • Small businesses
  • Medium and Large scale businesses
  • Analysis vs intuition
  • What is web analytics?
  • Getting Started With Google Analytics
  • How Google Analytics works
  • Accounts, profiles, and users

Navigating Google Analytics

  • Basic metrics
  • The main sections of Google Analytics reports

Traffic Sources

  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, Adsense

Content

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Goals & Ecommerce

  • Setting up goals
  • Goal reports
  • Ecommerce tracking

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources

Web analytics tools
Making better decisions
Summing up
Common mistakes analysts make

 
Social media analytics

  • Facebook insights
  • Twitter analytics
  • Youtube analytics
  • Social Ad analytics / ROI measurement

Social CRM & analytics

  • Radian6
  • Sentiment analysis
  • Workflow management
  • Text analytics
Pradeep Chopra
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. Pradeep Chopra is the CEO & Co-founder of Digital Vidya, India's largest Digital Marketing training company.
Kapil Nakra
Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.

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