{"id":46067,"date":"2016-09-29T16:34:05","date_gmt":"2016-09-29T11:04:05","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=46067"},"modified":"2024-04-03T13:07:36","modified_gmt":"2024-04-03T07:37:36","slug":"how-big-data-means-hot-pizzas-for-dominos","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/how-big-data-means-hot-pizzas-for-dominos\/","title":{"rendered":"How Big Data Means Hot Pizzas for Domino\u2019s"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2016\/09\/how-big-data-means-hot-pizzas-for-dominos.png\" rel=\"attachment wp-att-46068\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46068 aligncenter\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2016\/09\/how-big-data-means-hot-pizzas-for-dominos.png\" alt=\"how-big-data-means-hot-pizzas-for-dominos\" width=\"100\" height=\"100\"><\/a><\/p>\n<p>Pizza delivery might not seem, on first glance, the most high-tech of industries. But Domino\u2019s, the world\u2019s largest delivery chain, has consistently pushed its brand towards new and developing tech, and as such it is now possible to order pizzas on Twitter, smartwatches and TVs, in-car entertainment systems such as Ford\u2019s Synch, and social media platforms like Facebook.<\/p>\n<p>The initiative to keep a Domino\u2019s order button at the fingertips of their customers at all times is called Domino\u2019s AnyWare. Of course, this multi-channel approach to interfacing with customers gives rise to the potential to generate and capture a lot of data \u2013 which Domino\u2019s capitalizes on by using it to improve the efficiency of their marketing. I had the chance to talk to data management lead Cliff Miller and Dan Djuric, vice president of enterprise information services, about how the business uses Big Data to derive insights on customers, as well as how it sees analytics as the key to driving change across the industry. \u201cDomino\u2019s AnyWare literally translates to data everywhere,\u201d Djuric tells me.<\/p>\n<p>Data captured through all its channels \u2013 text message, Twitter, Pebble, Android, and Amazon Echo to name just a fraction \u2013 is fed into the Domino\u2019s Information Management Framework. There it\u2019s combined with enrichment data from a large number of third party sources such as the United States Postal Service as well as geocode information, demographic, and competitor data to allow in depth customer segmentation.<\/p>\n<p>\u201cUltimately we start to build this unified customer view, measuring consistent information across our operational and analytic layers,\u201d Djuric says. \u201cSo this is now where we start to tell the story.\u201d<\/p>\n<p>Information collected through the group\u2019s point of sales systems and enrichment data add up to 85,000 data sources, both structured and unstructured, pouring into the system every day.<\/p>\n<p>The family or household is fundamental to Domino\u2019s tactics for segmenting customers. \u201cPizza ordering is a household exercise,\u201d says Djuric.<\/p>\n<p>\u201cWe have the ability to not only look at a consumer as an individual and assess their buying patterns, but also look at the multiple consumers residing within a household, understand who is the dominant buyer, who reacts to our coupons, and, foremost, understand how they react to the channel that they\u2019re coming to us on.\u201d<\/p>\n<p>This means that individual customers or households can be presented with totally different presentation layers than others \u2013 different coupons and product offers \u2013 based on statistical modelling of customers fitting their profile.<\/p>\n<p>Customer segmentation data is also used to assess performance and drive growth at individual stores and franchise groups. \u201cWe can work with a store to tailor their coupons, and tailor what we think their upselling capabilities might be in terms of adding more revenue. \u201cBut what we can also do is tell them what is not working for them \u2013 considering not only their market but comparing their market to other markets, and also to our competitive landscape.\u201d<\/p>\n<p>Domino\u2019s investment in driving orders across their digital platforms has certainly borne results \u2013 the group now processes about 55% of its orders via online systems, with the remainder accounted for by traditional ordering methods such as telephone or in-person.<\/p>\n<p>\u201cWe\u2019re becoming more of a digital e-commerce operation, rather than a traditional quick service restaurant business,\u201d Djuric tells me, \u201cWe\u2019re leading the way, I think, in what we\u2019re doing with social and what we\u2019re doing with our digital platforms. And importantly, I think, it\u2019s structuring the digital service with the insights we have on customers and practices, that leading our customers to a better, faster and more quality-based experience on our digital platforms. It has surprised us, how quickly we\u2019ve transitioned from a traditional ordering mechanism into an e-commerce based profile.\u201d<\/p>\n<p>Domino\u2019s data management lead Cliff Miller was also keen to talk about how influential analytics and Big Data has been in that transition. \u201cWe want to be sure we\u2019re getting the best product we can to our customers as fast as we can, but we always want to analyze all segments of our business, as we believe being a data driven company gives us a lot of competitive advantages.\u201d<\/p>\n<p>\u201cWe\u2019ve definitely moved away from a time when we were just processing data on sales and operational metrics in our warehouse, every business unit under our umbrella is looking to leverage data to make them faster and more cost effective.\u201d<\/p>\n<p>Domino\u2019s relies on Talend\u2019s Big Data Integration platform for much of the heavy back-end work. across Enterprise Data Warehouse . \u201cWe\u2019ve already got a ton of stuff in Talend, and it\u2019s become our de-facto enterprise data processing platform, it\u2019s extremely flexible in terms of what it can do.\u201d<\/p>\n<p>\u201cWe\u2019re an aggressively aspirational company and store growth is very important. We need to make sure we are on platforms which can scale.\u201d<\/p>\n<p>Domino\u2019s is clearly a business which is not scared to move with the times. From pioneering online and TV-based ordering to advanced customer analytics, it has consistently moved to keep with the latest trends in technology. The logistics of delivering close to a million pizzas a day across 70 countries throws up exactly the sort of problems that Big Data is good at overcoming. The company has recently been experimenting with new delivery methods \u2013 such as a car with a built in oven capable of delivering 80 pizzas in one journey, in order to cut the carbon footprint of deliveries. It will be interesting to see where their enthusiasm for technology and analytics takes them in the future.<\/p>\n<p>For Big Data certification &#8211; <a href=\"http:\/\/www.vskills.in\/certification\/Big-data\">http:\/\/www.vskills.in\/certification\/Big-data<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pizza delivery might not seem, on first glance, the most high-tech of industries. But Domino\u2019s, the world\u2019s largest delivery chain, has consistently pushed its brand towards new and developing tech, and as such it is now possible to order pizzas on Twitter, smartwatches and TVs, in-car entertainment systems such as Ford\u2019s Synch, and social media&#8230;<\/p>\n","protected":false},"author":1,"featured_media":51873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[863,920],"tags":[6247,1105,862,1104],"class_list":["post-46067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-information-technology","tag-big-data","tag-big-data-analysis","tag-big-data-and-apache-hadoop-developer-certification","tag-hadoop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Big Data Means Hot Pizzas for Domino\u2019s - Vskills Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/how-big-data-means-hot-pizzas-for-dominos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Big Data Means Hot Pizzas for Domino\u2019s - Vskills Blog\" \/>\n<meta property=\"og:description\" content=\"Pizza delivery might not seem, on first glance, the most high-tech of industries. But Domino\u2019s, the world\u2019s largest delivery chain, has consistently pushed its brand towards new and developing tech, and as such it is now possible to order pizzas on Twitter, smartwatches and TVs, in-car entertainment systems such as Ford\u2019s Synch, and social media...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/blog\/how-big-data-means-hot-pizzas-for-dominos\/\" \/>\n<meta property=\"og:site_name\" content=\"Vskills Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-29T11:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T07:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2016\/09\/14_Pizzas-for-Domino\u2019s.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"teamvskills\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"teamvskills\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/how-big-data-means-hot-pizzas-for-dominos\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/how-big-data-means-hot-pizzas-for-dominos\/\",\"name\":\"How Big Data Means Hot Pizzas for Domino\u2019s - 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