{"id":45002,"date":"2015-10-01T21:14:09","date_gmt":"2015-10-01T15:44:09","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=45002"},"modified":"2024-04-03T13:07:08","modified_gmt":"2024-04-03T07:37:08","slug":"advertisement-how-to-make-a-great-advertisement-and-reach-to-the-consumers","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/advertisement-how-to-make-a-great-advertisement-and-reach-to-the-consumers\/","title":{"rendered":"How to make a great advertisement.."},"content":{"rendered":"<h2 style=\"text-align: center\"><strong>Advertisement-How to make a great advertisement and reach to the consumers<\/strong><\/h2>\n<p style=\"text-align: center\"><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/09\/Popularity-of-Advertisements.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45027\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/09\/Popularity-of-Advertisements.jpg\" alt=\"Popularity of Advertisements\" width=\"200\" height=\"140\"><\/a><\/p>\n<p>Modern advertisement is a skillful way of blowing one&#8217;s trumpet.To speak highly of one&#8217;s goods has been raised to the dignity of art.The most successful businessman is the one who knows the secret of effective advertisement.The real worth of an article is of little importance;what matters is the way in which public attention is drawn towards it.Men do not part their money easily,but the clever advertiser can draw it out of the pocket of even most educated and miserly customer.<\/p>\n<p>Nobody who has not tried his hand at writing an advertisement, can ever realize how difficult an art is. It may be comparatively easy to write a poem ,a &nbsp;short or a play,for here the artist has unlimited freedom to make his literary masterpiece short or long, easy or difficult. The advertisement writer has no such liberty.The subject is not of his choice and the space at his disposal is strictly limited.Besides he cannot afford to be learned or literary.The meaning of advertisement must flash upon the mind of every reader the moment his eye falls upon it.<\/p>\n<p>Innumerable are the forms of advertisement.It can be both crude and subtle. Advertisements are often a fine mixture of sound and color;a joint appeal is made to the eye ,ear and mind of the public.A vulgar illustration is offered by a cinema hawker&#8217;who goes about in a multi colored coat,with a feathery conical cap on the head,shouting the name of the picture-palace and the picture it is showing.Among the finer methods ,one may remember the modern ice-cream vendor who plies his wooden thermos box on wheels which bears on its sides the painted slogan &#8220;Stop me and buy one&#8221;.Who can disobey this order to buy ice creams?<\/p>\n<p>Advertisements, like the almighty , seem to be present everywhere.Turn your eye where you may,you are bound to see some advertisement.Posters and handbills are posted on the walls and roads ;huge signboards glare at you in the market.There is hardly a page in the newspaper or the magazine in which an advertisement is not found.Trains,cars,buses and now even metro rails-everywhere is a dash of color in water paint,oil or enamel.For instance, as you walk up and down the platform of Delhi metro :&#8221;Horlicks make you taller ,stronger and sharper&#8221;;&#8221;OLX pe bech de&#8221; ; &#8220;Kitkat break banta hai&#8221; and so on.Again when you see a movie ,you are sure to see a number of advertisement reels and slides before the movie and during the interval.<\/p>\n<p>Advertisement is a game of patience.It must appear again and again. The businessman must get his things advertised repeatedly and constantly.Prosperous firms book in advance the front , back and the other prominent pages of leading papers and journals as well as popular TV channels.Repeated advertisement is a sort of education for the average man,the only danger being over advertisement and false advertisement.<\/p>\n<p>Advertisements must repeat themselves but not monotonously.The same article must be advertised in a fresh and attractive way.At one time Gillette razor blade company used to bring out pictures of well shaved English writers like Dickens and Shakespeare,with the comment that these artists would never have grown beards if they had convenience of Gillette blades.But now the company advertises &#8220;The best the man can get&#8221;.<\/p>\n<p>Some advertisements linger long in our memory. For instance, the famous ad of Parle-G where G is for Genius ;&#8221;Dairy Milk-Kuch meetha ho jaaye&#8221; ; the sweet little boy saying &#8220;I love you Rasna&#8221; ; the old uncle in MDH masaale &#8221; Asli masaale sach sach MDH MDH &#8220;.In certain cases the advertisements take form of a happy pun and sometimes prizes are awarded for suggesting the best slogan for an article .<\/p>\n<p>Advertisements are indispensable for trade and commerce.They are a great source of income to newspapers and televisions. Incidentally the also reflect the culture of the people.Advertising develops a relationship between the consumer and the brand. It adds to the reputation,meaning and the value brand name or symbol has acquired overtime.<\/p>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Management\">Click here for government certification in Management<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisement-How to make a great advertisement and reach to the consumers Modern advertisement is a skillful way of blowing one&#8217;s trumpet.To speak highly of one&#8217;s goods has been raised to the dignity of art.The most successful businessman is the one who knows the secret of effective advertisement.The real worth of an article is of little&#8230;<\/p>\n","protected":false},"author":1532,"featured_media":45027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1533],"tags":[6559,6560],"class_list":["post-45002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-2","tag-advertisements-are-indispensable-for-trade-and-commerce","tag-effective-advertisement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make a great advertisement.. - Vskills Blog<\/title>\n<meta name=\"description\" content=\"Advertisements are indispensable for trade and commerce. Apply for Vskills certification in Management now. Hurry up!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/advertisement-how-to-make-a-great-advertisement-and-reach-to-the-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make a great advertisement.. - Vskills Blog\" \/>\n<meta property=\"og:description\" content=\"Advertisements are indispensable for trade and commerce. Apply for Vskills certification in Management now. 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