{"id":42363,"date":"2015-08-23T20:24:16","date_gmt":"2015-08-23T14:54:16","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=42363"},"modified":"2024-04-03T13:22:00","modified_gmt":"2024-04-03T07:52:00","slug":"conglomeration-and-integration-of-media","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/conglomeration-and-integration-of-media\/","title":{"rendered":"Media conglomerates"},"content":{"rendered":"<h2 style=\"text-align: center\"><strong>Media conglomerates- how a relatively few own the major media in the world<\/strong><\/h2>\n<p style=\"text-align: center\"><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/08\/Conglomeration-and-Integration-of-Media.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42475\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/08\/Conglomeration-and-Integration-of-Media.jpg\" alt=\"Conglomeration and Integration of Media\" width=\"284\" height=\"177\"><\/a><\/p>\n<p>Concentration of media ownership means that fewer corporations own the media. At the same time that concentration of ownership has been occurring, conglomeration has been taking place. That is, media companies have become part of much larger corporations, which own a collection of other companies that may operate in highly diverse business areas.<\/p>\n<p>As mass media have become big businesses, major corporations with many non-media holdings have increasingly turned their attention to media operations. In the United States, media properties are among the most attractive properties to both potential investors and buyers. The media industry today is producing high visibility, high profits, and a major item for export to other countries. Concentration has affected the relationship between various media organizations within a single conglomerate.<\/p>\n<p>Economic analysts have long used the terms \u201chorizontal integration\u201d and \u201cvertical integration\u201d to describe two types of ownership integration in any industry. In the media industry, vertical integration refers to the process by which one owner acquires all aspects of production and distribution of a single type of media product. For example, a movie company might integrate vertically by acquiring talent agencies, production studios, theater chains, videocassette manufacturing plants, and a chain of video rental stores. The company could then better control the entire process of creating, producing, marketing, and distributing movies.<\/p>\n<p>Horizontal integration refers to the process by which one company buys different kinds of media, concentrating ownership <em>across <\/em>differing types of media rather than \u201cup and down\u201d through one industry. In horizontal integration, media conglomerates assemble large portfolios of magazines, television stations, book publishers, record labels, and so on to mutually support one another\u2019s operations. For example, Time Warner released the blockbuster film <em>Batman <\/em>with the help of a prominent review in <em>Time <\/em>magazine and heavy promotion on Time Warner owned Home Box Office. The opportunity for cross promotion is one of the driving forces behind the growth of horizontally integrated media companies.<\/p>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Media\">Click here for government certification in Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media conglomerates- how a relatively few own the major media in the world Concentration of media ownership means that fewer corporations own the media. At the same time that concentration of ownership has been occurring, conglomeration has been taking place. That is, media companies have become part of much larger corporations, which own a collection&#8230;<\/p>\n","protected":false},"author":1394,"featured_media":42475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1405],"tags":[6139,6140,6143,6141,6142],"class_list":["post-42363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-concentration-of-media","tag-conglomeration-in-media","tag-horizontal-integration","tag-integration-in-media","tag-vertical-integration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media conglomerates - Vskills Blog<\/title>\n<meta name=\"description\" content=\"About media conglomerates.. Apply for a vskills certification in Media now. Hurry up!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/conglomeration-and-integration-of-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media conglomerates - Vskills Blog\" \/>\n<meta property=\"og:description\" content=\"About media conglomerates.. Apply for a vskills certification in Media now. 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