{"id":40687,"date":"2015-08-08T11:49:14","date_gmt":"2015-08-08T06:19:14","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=40687"},"modified":"2024-04-03T13:13:05","modified_gmt":"2024-04-03T07:43:05","slug":"halo-effect-are-you-influenced","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/halo-effect-are-you-influenced\/","title":{"rendered":"Halo Effect: Are you influenced?"},"content":{"rendered":"<p style=\"text-align: center\"><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/08\/Halo-Effect-Are-you-influenced.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40716\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/08\/Halo-Effect-Are-you-influenced.jpg\" alt=\"Halo Effect Are you influenced\" width=\"259\" height=\"194\"><\/a><\/p>\n<p><em>If a certain person \u201cX\u201d is good at A, it is believed that he will also be good at doing B, C and D. Similarly, if that person is bad at A ,it is assumed that he&#8217;ll be bad at doing B, C and D.<br \/>\n<\/em><br \/>\n<strong>Halo effect is the phenomenon whereby we assume a positive or negative opinion about a person based on an impression formed from performance in one area. It suggests that we are highly influenced by first impressions.<\/strong><\/p>\n<p><strong>HOW? YOU ASK. <\/strong><br \/>\n1. If you happen to see \u201cX\u201d first in a good light, it is difficult to subsequently darken that light!<br \/>\n2. An actor\u2019s entire potential for acting might be judged on the basis of a single performance done by him\/her.<\/p>\n<p>This term, coined by a psychologist Edward Thorndike, was to describe the way commanding officers rated their soldiers. He discovered that there was a little mixing of traits officers usually distinguished soldiers as being completely bad or completely good; few soldiers were said to be good in one respect but bad in another!<\/p>\n<p><strong>HOW DOES IT WORK IN ECONOMY?<\/strong><\/p>\n<p>Advertisers pay in crores and lakhs to famous actors and actresses for endorsements deals to promote their respective products <em>(about which the actor\/actor will certainly have no expertise in!)<\/em> It\u2019s a psychological thinking that since an actor played a heroic role or an actress was extremely beautiful in some movie<br \/>\n<em>(because actresses always have to look good, no matter what!)<\/em>, people assume the quality to be good and believe in the product they are promoting.<\/p>\n<p><strong>HALO THEORY APPLIED TO BRAND EVALUATION<\/strong><\/p>\n<p>Ideally, an individual should be able to evaluate each feature a given branded product prudently and should have no problem in rating the good features high and bad features low. However, in practice, researchers have noticed that people give a high rating to all the features of the branded product, given that they like the brand. Similarly, they will rate low all the features if they don\u2019t like the brand!<br \/>\nThis effect makes it difficult to evaluate brands in terms of their strength and weaknesses. However, if a brand name has a good reputation in the market place, the halo effect may work to brand\u2019s advantage!<br \/>\n<em>For the same reason, any random iProduct launched by Apple will be assumed to be the \u201cbest\u201d in quality.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"http:\/\/www.vskills.in\/certification\/accounting-banking-and-finance\">Click here for government certification in Accounting, Banking &amp; Finance<\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If a certain person \u201cX\u201d is good at A, it is believed that he will also be good at doing B, C and D. Similarly, if that person is bad at A ,it is assumed that he&#8217;ll be bad at doing B, C and D. Halo effect is the phenomenon whereby we assume a positive&#8230;<\/p>\n","protected":false},"author":1318,"featured_media":40716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1519],"tags":[5763,5762,2516,1333,5761],"class_list":["post-40687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting-banking-and-finance","tag-actors","tag-advertisers-scheme","tag-apple","tag-brands","tag-halo-effect"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halo Effect: Are you influenced? - Vskills Blog<\/title>\n<meta name=\"description\" content=\"Ever heard of the Halo Effect? Apply for a Vskills certification in Finance now. 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