{"id":28159,"date":"2015-04-08T04:19:39","date_gmt":"2015-04-08T04:19:39","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=28159"},"modified":"2024-04-03T13:16:12","modified_gmt":"2024-04-03T07:46:12","slug":"challenges-before-kirana-stores-in-india","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/","title":{"rendered":"Challenges Before Kirana Stores in India"},"content":{"rendered":"

\"Challenges<\/a><\/p>\n

Organised retailers in the form of malls and hyper markets such as Big Bazaar, Pantaloon, More and Reliance Fresh have become household names among the urban masses. The organised retail market in India which represents just 10-15% of the total retail market of Rs 4,00,000 crore has a great scope for entry of new enterprises. The triggers for increasing popularity of organised retailing are as follows:<\/p>\n

1. \u00a0Labour costs have risen and it has become uneconomical to employ staff in mom and pop stores i.e. the kirana shops.<\/p>\n

2. \u00a0The changing family structure with double income families with fewer children \u00a0means less frequent grocery shopping with more purchase per visit.<\/p>\n

3. \u00a0Increased disposable income with the people because of rapid growth of per capita income coupled with low interest rates.<\/p>\n

4. \u00a0The formal financial system \u00a0facilitates interest \u00a0banking and inexpensive credit, which has boosted consumption.<\/p>\n

5. \u00a0Changing real estate prices made people move to suburbs and the stores with parking facility and food stalls could open in modestly priced open spaces.<\/p>\n

6. \u00a0With the development of infrastructure, new roads and better mobility has made shopping from organised retailer easier.<\/p>\n

The traditional kirana stores find it difficult to compete with the big organised retailers because of the following reasons.<\/p>\n

1. \u00a0Inadequate financial resources.<\/p>\n

2. \u00a0Lack of sufficient space for expansion. Purchase of new space is not affordable.<\/p>\n

3. \u00a0Lack of trained workers because of low wages.<\/p>\n

4. \u00a0Poor window display at the retail store.<\/p>\n

5. \u00a0Lack of facilities for consumer which are available at organised retail stores.<\/p>\n

6. \u00a0Poor management of the retail store.<\/p>\n

Despite all the above constraints, kirana stores continue to operate in India because of their proximity to the consumer and consumer trust in them. The reasons for the continuing popularity of kirana stores among Indian masses are<\/p>\n

1. \u00a0The kirana stores are located in neighbourhood of consumers and hence are more convenient and time saving. One need not travel to the market place for shopping.<\/p>\n

2. \u00a0Moreover being located in the neighbourhood they can meet the immediate needs of people. For items of small valueor for just one or two items one need not go to a mall or hyper market.<\/p>\n

3. \u00a0The owners of kirana stores offer advice to consumers and help them in making the right choice.<\/p>\n

4. \u00a0They offer goods on credit and also deliver goods at the residence of the buyer. They accepts orders over the phone and also ensure home delivery of low value items to customers.<\/p>\n

5. \u00a0Such stores follow relationship marketing because of which many people patronise kirana stores.<\/p>\n

Click here for government certification in Management<\/a><\/p>\n

 <\/p>\n

Click here for government certification in Marketing<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Organised retailers in the form of malls and hyper markets such as Big Bazaar, Pantaloon, More and Reliance Fresh have become household names among the urban masses. The organised retail market in India which represents just 10-15% of the total retail market of Rs 4,00,000 crore has a great scope for entry of new enterprises….<\/p>\n","protected":false},"author":852,"featured_media":28198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1533,718],"tags":[2836,2384,3060,827,6246],"class_list":["post-28159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-2","category-marketing","tag-challenges","tag-funds","tag-kirana-stores","tag-management","tag-marketing"],"acf":[],"yoast_head":"\nChallenges Before Kirana Stores in India - Vskills Blog<\/title>\n<meta name=\"description\" content=\"Learn the Challenges Before Kirana Stores in India.In India shopping malls are gaining popularity in big cities such as Delhi, Mumbai, etc. Click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Challenges Before Kirana Stores in India - Vskills Blog\" \/>\n<meta property=\"og:description\" content=\"Learn the Challenges Before Kirana Stores in India.In India shopping malls are gaining popularity in big cities such as Delhi, Mumbai, etc. Click here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Vskills Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-08T04:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T07:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raman Bhatia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raman Bhatia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/\",\"name\":\"Challenges Before Kirana Stores in India - Vskills Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg\",\"datePublished\":\"2015-04-08T04:19:39+00:00\",\"dateModified\":\"2024-04-03T07:46:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/c49144bb94633258f75bed5ab7410605\"},\"description\":\"Learn the Challenges Before Kirana Stores in India.In India shopping malls are gaining popularity in big cities such as Delhi, Mumbai, etc. Click here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#primaryimage\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg\",\"width\":275,\"height\":183},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Challenges Before Kirana Stores in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/\",\"name\":\"Vskills Blog\",\"description\":\"Vskills - A Initiative in Assessment to Enhance Employability\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/c49144bb94633258f75bed5ab7410605\",\"name\":\"Raman Bhatia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/625688a7aa58cf8b84c7fb841008daac1427d0fb2ea586131cbe4eb5b73408f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/625688a7aa58cf8b84c7fb841008daac1427d0fb2ea586131cbe4eb5b73408f1?s=96&d=mm&r=g\",\"caption\":\"Raman Bhatia\"},\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/author\/raman-bhatia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Challenges Before Kirana Stores in India - Vskills Blog","description":"Learn the Challenges Before Kirana Stores in India.In India shopping malls are gaining popularity in big cities such as Delhi, Mumbai, etc. Click here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/","og_locale":"en_US","og_type":"article","og_title":"Challenges Before Kirana Stores in India - Vskills Blog","og_description":"Learn the Challenges Before Kirana Stores in India.In India shopping malls are gaining popularity in big cities such as Delhi, Mumbai, etc. Click here.","og_url":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/","og_site_name":"Vskills Blog","article_publisher":"https:\/\/www.facebook.com\/vskills.in","article_published_time":"2015-04-08T04:19:39+00:00","article_modified_time":"2024-04-03T07:46:12+00:00","og_image":[{"width":275,"height":183,"url":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg","type":"image\/jpeg"}],"author":"Raman Bhatia","twitter_misc":{"Written by":"Raman Bhatia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/","url":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/","name":"Challenges Before Kirana Stores in India - Vskills Blog","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#primaryimage"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg","datePublished":"2015-04-08T04:19:39+00:00","dateModified":"2024-04-03T07:46:12+00:00","author":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/c49144bb94633258f75bed5ab7410605"},"description":"Learn the Challenges Before Kirana Stores in India.In India shopping malls are gaining popularity in big cities such as Delhi, Mumbai, etc. Click here.","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#primaryimage","url":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/04\/Challenges-Before-Kirana-Stores-in-India.jpg","width":275,"height":183},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/blog\/challenges-before-kirana-stores-in-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/blog\/"},{"@type":"ListItem","position":2,"name":"Challenges Before Kirana Stores in India"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/blog\/#website","url":"https:\/\/www.vskills.in\/certification\/blog\/","name":"Vskills Blog","description":"Vskills - A Initiative in Assessment to Enhance Employability","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/c49144bb94633258f75bed5ab7410605","name":"Raman Bhatia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/625688a7aa58cf8b84c7fb841008daac1427d0fb2ea586131cbe4eb5b73408f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/625688a7aa58cf8b84c7fb841008daac1427d0fb2ea586131cbe4eb5b73408f1?s=96&d=mm&r=g","caption":"Raman Bhatia"},"url":"https:\/\/www.vskills.in\/certification\/blog\/author\/raman-bhatia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts\/28159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/users\/852"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/comments?post=28159"}],"version-history":[{"count":7,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts\/28159\/revisions"}],"predecessor-version":[{"id":71754,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts\/28159\/revisions\/71754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/media\/28198"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/media?parent=28159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/categories?post=28159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/tags?post=28159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}