{"id":23243,"date":"2015-02-06T04:53:35","date_gmt":"2015-02-06T04:53:35","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=23243"},"modified":"2024-04-03T13:15:18","modified_gmt":"2024-04-03T07:45:18","slug":"what-are-news-agencies","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/what-are-news-agencies\/","title":{"rendered":"What are News Agencies?"},"content":{"rendered":"<p style=\"text-align: center\"><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/02\/what-are-news-agencies.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24084\" alt=\"what-are-news-agencies\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/02\/what-are-news-agencies-300x198.jpg\" width=\"300\" height=\"198\" srcset=\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/02\/what-are-news-agencies-300x198.jpg 300w, https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/02\/what-are-news-agencies.jpg 618w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><b><i><span style=\"text-decoration: underline\">What are News Agencies?<\/span><\/i><\/b><\/p>\n<p>A news agency is a body that collects reports and exports (sells) news to various news organizations.<\/p>\n<p>The bodies that largely form the circle of subscribers are:<\/p>\n<ul>\n<li>Newspapers<\/li>\n<li>Magazines<\/li>\n<li>Radio Channels<\/li>\n<li>Television Broadcast Channels<\/li>\n<\/ul>\n<p>The major Indian News Agencies which provide news from India to foreign Countries are:<\/p>\n<ul>\n<li>Asian News International<\/li>\n<li>Free Press of India<\/li>\n<li>Hindustan Samachar<\/li>\n<li>Knowledge and News Network<\/li>\n<li>Kerala Press<\/li>\n<li>India Asian News Services<\/li>\n<li>Press trust of India<\/li>\n<li>Press Services of India<\/li>\n<li>Press Information Bureau<\/li>\n<\/ul>\n<p><b><i><span style=\"text-decoration: underline\">What is ABC?<\/span><\/i><\/b><\/p>\n<p>\u201cAudit Bureau of Circulation\u201d is a nonprofit circulation auditing organization founded in 1948. It has its headquarters in Mumbai. \u201cAudit Bureau of Circulation \u2013 India\u201d is a sub branch of \u201cInternational Federation of Audit Bureau of Circulation\u201d (IFABC) which is functional in 35 countries around and world including many countries in Asia.<\/p>\n<p>In India, \u201cAudit Bureau of Circulation\u201d was founded in 1948 by a group of National Advertisers and Newspapers to measure the credibility of readership in the country. Any newspaper is eligible to enroll itself in the \u201cAudit Bureau of Circulation Survey\u201d if it is a member of the \u201cIndian Newspaper Society\u201d and registered under the law.<\/p>\n<p>The Bureau certifies circulation figures of member publication every 6 months that is January \u2013 June and July \u2013 December. The certificate figures are based on surveys conducted by \u201cChartered Accountants\u201d.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">What is IRS?<\/span><\/i><\/b><\/p>\n<p>\u201cIndian Readership Survey\u201d is a survey conducted by the said body to measure the circulation and readership of a newspaper in the country. In its past surveys past survey \u201cIndian Readership Survey\u201d has sampled<\/p>\n<ul>\n<li>70 Cities<\/li>\n<li>1178 Town<\/li>\n<li>2894 Villages<\/li>\n<li>2, 56,000 People<\/li>\n<li>2, 35,000 Households<\/li>\n<\/ul>\n<p><b><i><span style=\"text-decoration: underline\">Methodology<\/span><\/i><\/b><\/p>\n<p>Both \u201cAudit Bureau of Circulation\u201d and \u201cIndian Readership Survey\u201d follow different methods of conducting their surveys. The survey methods contain transparency in its operations and thus the certificates awarded are credible. In spite of\u00a0 having a different approach to conduct the survey both \u201cABC \u201c and \u201cIRS\u201d have some similar links which can be mentioned as follows:<\/p>\n<ul>\n<li>District Clustering<\/li>\n<li>Audio Recording Back check<\/li>\n<li>Real Time Workforce Checking<\/li>\n<li>Telephonic Quality Check<\/li>\n<li>On \u2013 the ground Quality Check<\/li>\n<li>Quality Assurance<\/li>\n<li>Data Fusion<\/li>\n<li>Individual Data Reporting<\/li>\n<li>Data Capture<\/li>\n<li>Coverage and Reporting<\/li>\n<li>Sampling<\/li>\n<li>Recheck and Surprise Check<\/li>\n<\/ul>\n<p><b><i><span style=\"text-decoration: underline\">Information Obtained<\/span><\/i><\/b><\/p>\n<p>Every six months \u201cABC\u201d certifies a newspaper a record of its distribution, circulation and readership. Through the survey one also comes to know about the following:<\/p>\n<ul>\n<li><b>Net Paid Circulation<\/b> \u2013 It gives us the actual revenue obtained that is out of 100%, 40% of the revenue earned is given to the vendor for his task of distribution.<\/li>\n<li><b>Readership<\/b> \u2013 The survey helps the firm to understand the number of readers reading the respective newspaper. \u201cReadership\u201d and \u201cCirculation\u201d are two different aspects and are not related<\/li>\n<li><b>Geographical Distribution<\/b> \u2013 In which area particularly has the newspaper been told more when compared with another area?<\/li>\n<li><b>Days of distribution<\/b> \u2013 Helps understand the distribution with respect to particular days<\/li>\n<li><b>Season of Distribution<\/b> \u2013 Distribution with respect to a particular season or occurrence of a festival during that season<\/li>\n<li><b>Demographic and Psychographic Information of the reader<\/b> &#8211; Helps us to know the age, sex, likes\/dislikes, culture\u00a0 of the viewer form his\/her record of readership.<\/li>\n<li><b>Cross Media Comparison<\/b> \u2013 helps the firm to know how other newspapers are performing on a national scale.<\/li>\n<li><b>Media Habits<\/b> \u2013 Helps understand media habits across press, TV, Radio, Cinema, internet and other media outlets.<\/li>\n<\/ul>\n<p><b><i><span style=\"text-decoration: underline\">Benefits<\/span><\/i><\/b><\/p>\n<p>Being a member of the \u201cABC\u201d or the \u201cIRS\u201d is highly beneficial to a newspaper firm. It helps attract attention of media buyers and sellers. It is beneficial not only to newspapers but also to:<\/p>\n<ul>\n<li>Advertising Agencies<\/li>\n<li>Publishing Houses<\/li>\n<li>Broadcast Agencies<\/li>\n<li>Non Government Organizations<\/li>\n<li>Educational Institutions<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Media\">Click here for government certification in Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are News Agencies? A news agency is a body that collects reports and exports (sells) news to various news organizations. The bodies that largely form the circle of subscribers are: Newspapers Magazines Radio Channels Television Broadcast Channels The major Indian News Agencies which provide news from India to foreign Countries are: Asian News International&#8230;<\/p>\n","protected":false},"author":602,"featured_media":24084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-23243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are News Agencies? - Vskills Blog<\/title>\n<meta name=\"description\" content=\"What are News Agencies?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/what-are-news-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are News Agencies? 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