{"id":22984,"date":"2015-02-27T04:08:47","date_gmt":"2015-02-27T04:08:47","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=22984"},"modified":"2024-04-03T13:15:12","modified_gmt":"2024-04-03T07:45:12","slug":"surrogate-advertising","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/surrogate-advertising\/","title":{"rendered":"Surrogate Advertising"},"content":{"rendered":"

\"Surrogate<\/a><\/p>\n

What does one mean by\u00a0Surrogate Advertising?<\/p>\n

Direct advertising for certain products such as liquor, cigarettes, etc is banned in India under the Cable TV Regulation Act<\/strong> as these products are considered harmful for the citizens as well as the society in general. In such scenarios, the companies producing these commodities resort to a disguised form of advertising which is called surrogate advertising<\/strong>.<\/p>\n

Various techniques are used for surrogate advertising such as advertising a different product under the same brand name, sponsoring sports teams and events, issuing public statements, sponsoring community events etc. For advertising different products under the same brand name, companies can complementary products such as soda, bottled drinking water, juice etc. or unrelated products such as music CDs and playing cards. These methods help the companies to increase the audience for their brand. The consumers start associating various events and products to these brands and companies and that is how these companies increase the consumer base. These surrogate advertisements can, however, be extremely misleading at times. In India, tobacco products are prevented from being promoted even in a disguised manner but liquor companies have managed to find various loopholes in our laws. Some popular examples of surrogate advertising by liquor companies are- music CDs by Bacardi, Soda by Hayward’s 500, the sponsorship of Royal Challengers Bangalore, etc.<\/p>\n

 <\/p>\n

Click here for government certification in Marketing<\/a><\/p>\n

Click here for government certification in Media<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

What does one mean by\u00a0Surrogate Advertising? Direct advertising for certain products such as liquor, cigarettes, etc is banned in India under the Cable TV Regulation Act as these products are considered harmful for the citizens as well as the society in general. In such scenarios, the companies producing these commodities resort to a disguised form…<\/p>\n","protected":false},"author":519,"featured_media":25961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[718,1405],"tags":[2363,2362],"class_list":["post-22984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-media","tag-disguised","tag-surrogate-advertising"],"acf":[],"yoast_head":"\nSurrogate Advertising - Vskills Blog<\/title>\n<meta name=\"description\" content=\"Learn and know What does one mean by Surrogate Advertising? 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