{"id":22389,"date":"2015-01-16T05:37:03","date_gmt":"2015-01-16T05:37:03","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=22389"},"modified":"2024-04-03T13:15:05","modified_gmt":"2024-04-03T07:45:05","slug":"what-is-the-lede","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/what-is-the-lede\/","title":{"rendered":"What Is the Lede?"},"content":{"rendered":"<h3 style=\"text-align: center\"><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/01\/what-is-the-lede.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22603\" alt=\"what-is-the-lede\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2015\/01\/what-is-the-lede.jpg\" width=\"220\" height=\"229\" \/><\/a><\/h3>\n<h3><i><span style=\"text-decoration: underline\">What Is the Lede?<\/span><\/i><\/h3>\n<p>The lede (that\u2019s how journalists spell it) is the first paragraph of any news story. It\u2019s also the most important. A \u201cLEAD\u201d is something that will answer the questions of who, what, when, where, why, and how of the readers. A good \u201cLEAD\u201d is a brief of the story you are about to read. \u201cLEADS\u201d can be of many types and here I point a few types.<\/p>\n<p>The lede must accomplish several things:<\/p>\n<ul>\n<li>give readers the main points of the story<\/li>\n<li>get readers interested in reading the story<\/li>\n<li>accomplish both \u201ca\u201d and \u201cb\u201d in as few words as possible<\/li>\n<\/ul>\n<p>Typically editors want ledes to be no longer than 35-40 words. Why so short? Readers want their news delivered quickly. A short lede does just that.<\/p>\n<h3><i><span style=\"text-decoration: underline\">What Goes in the Lede?<\/span><\/i><\/h3>\n<p>Journalists use the five \u201cW\u2019s and the H\u201d \u2013 Who, What, Where, When, Why and How.<\/p>\n<ul>\n<li>Who \u2013 who is the story about?<\/li>\n<li>What \u2013 what is the story about?<\/li>\n<li>Where \u2013 where did the event you\u2019re writing about occur?<\/li>\n<li>When \u2013 when did it occur?<\/li>\n<li>Why \u2013 why did this happen?<\/li>\n<li>How \u2013 how did this happen?<\/li>\n<\/ul>\n<h3><i><span style=\"text-decoration: underline\">Example:<\/span><\/i><\/h3>\n<p>Let\u2019s say you\u2019re writing a story about a man who was injured when he fell off a ladder. Here are your five W\u2019s and H:<\/p>\n<ul>\n<li>Who \u2013 the man<\/li>\n<li>What \u2013 he fell off a ladder while painting<\/li>\n<li>Where \u2013 at his house<\/li>\n<li>When \u2013 yesterday<\/li>\n<li>Why \u2013 the ladder was rickety<\/li>\n<li>How \u2013 the rickety ladder broke<\/li>\n<\/ul>\n<p>So your lede might go something like this:<\/p>\n<p>A man was injured yesterday when he fell off a rickety ladder that collapsed while he was painting his house.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">KIND OF LEDES:<\/span><\/i><\/b><\/p>\n<p>}\u00a0 The lede, or the first sentence of the story, is arguably the most important part of the article.<\/p>\n<p>}\u00a0 Based on the content of that first sentence, a reader will either look deeper into the story, or move on to the next one<\/p>\n<p>}\u00a0 A Lede actually gives an idea about what the following story is all about.<\/p>\n<p>}\u00a0 It also helps in creating an interest of the reader in a particular story.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">HARD AND SOFT LEDES:<\/span><\/i><\/b><\/p>\n<p>Ledes are of two types: Hard &amp; Soft<\/p>\n<p>}\u00a0 Hard ledes state in a direct way about what happened.<\/p>\n<p>}\u00a0 It provides a readable, straightforward statement of the information the writer has decided is most important to be mentioned before.<\/p>\n<p>}\u00a0 It answers the questions posed by the \u201cFive 5 Ws and H:<\/p>\n<p>-What happened?<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 When did it happen?<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Where did the incident take place?<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Who was involved?<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Why- the causes?<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How- the reason?<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Broadcast and Radio Ledes:<\/span><\/i><\/b><\/p>\n<p><b><span style=\"text-decoration: underline\">\u00a0<\/span><\/b><\/p>\n<p>}\u00a0 Soft Broadcast: Ledes \u2013 Delays the main news until the listener is primed to the subject and really listening<\/p>\n<p>Examples \u2013<\/p>\n<p>\u25e6\u00a0\u00a0\u00a0\u00a0\u00a0 Hard Lede: Seven members of Mahendra Singh Dhoni\u2019s team were among 15 people injured on Saturday when the bus they were travelling in, was involved in an accident on the Expressway<\/p>\n<p>\u25e6\u00a0\u00a0\u00a0\u00a0\u00a0 Soft Broadcast\/Radio Lede: Mahendra Singh Dhoni is in shock today. His vice captain and six other members of his team are injured in an accident on the Expressway<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Single Incident ledes:<\/span><\/i><\/b><\/p>\n<p>}\u00a0 Single incident ledes focus on one incident<\/p>\n<p>\u0096\u00a0 A 21-year-old media student was killed when she was struck by a speeding car, while crossing the Kharghar, central park road in Pune, on Tuesday.<\/p>\n<p>\u0096\u00a0 The Pune Police has arrested four people on Sunday, in connection with a series of robberies and involving into illegal activities near CP.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Multi-incident ledes:<\/span><\/i><\/b><\/p>\n<p>}\u00a0 Multi-incident ledes give equal weight to a variety of elements<\/p>\n<p>\u0096\u00a0 The Indian Army said on Sunday, that no date had been set for a massive ground offensive in the Maoist-infested region of Chhattisgarh, and the Centre said it would reject any peace plan calling for a cease fire.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Umbrella ledes:<\/span><\/i><\/b><b><i><\/i><\/b><\/p>\n<p>}\u00a0 Umbrella ledes make a general statement about the elements that will follow, or a statement that broadly covers what is to come<\/p>\n<p>\u25e6\u00a0\u00a0\u00a0\u00a0\u00a0 Like a noisy bunch of school children squabbling over a chocolate bar, members in the Lok Sabha passed at least 10 bills, as Parliament began its winter session on Tuesday.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Feature ledes:<\/span><\/i><\/b><\/p>\n<p>}\u00a0 Feature ledes, sometimes called delayed leads, unfold more slowly.<\/p>\n<p>}\u00a0 They allow the writer to tell a story in a more traditional, narrative and descriptive way.<\/p>\n<p>}\u00a0 The objective, of course, is to draw the reader into the story, to make them want to read more.<\/p>\n<p>}\u00a0 Feature ledes often begin by setting a scene or painting a picture &#8211; in words &#8211; of a person or place.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Descriptive ledes:<\/span><\/i><\/b><\/p>\n<p>}\u00a0 A descriptive lead describes how an event happened rather than simply telling what the event is about.<\/p>\n<p>\u25e6\u00a0\u00a0\u00a0\u00a0\u00a0 MUMBAI: Aishwarya Rai Bachchan slowly counted to five, snapped into a hypnotic trance, and gave birth to an eight-pound baby. It was as easy as that.<\/p>\n<p>}\u00a0 Eyewitness accounts can provide the background for writing lucid descriptions which help the reader to visualise a news situation.<\/p>\n<p>\u25e6\u00a0\u00a0\u00a0\u00a0\u00a0 An ominous silence, broken only by the call of a faraway bird, hung over the battle-scarred hills when suddenly an explosion followed by the yells of charging troops smashed the stillness<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Quotation ledes:<\/span><\/i><\/b><\/p>\n<p>}\u00a0 Quotes frequently are the essential documentation for a lead and should be used immediately after a paraphrase that summarises them.<\/p>\n<p>}\u00a0 Here paraphrasing the verbatim quotation permits the removal of unnecessary words.<\/p>\n<p>}\u00a0 But if a verbatim quotation itself is very important or interesting, it can be the lead itself.<\/p>\n<p>}\u00a0 This lead would add an element of interest such as drama, pathos, humour, astonishment, or some other factor that will reach out to the reader.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Question ledes:<\/span><\/i><\/b><\/p>\n<p>Many editors dislike question lead on the basis that people read newspapers to get answers, and not to be asked questions. But if the question is provocative, it may be used as a lead.<\/p>\n<p>What is the first thing that a woman buys when she is told that she won Rs 2, 50,000 in a jingle contest?<\/p>\n<p>Mrs. Jane Roe informed by XYZ Soaps that her entry took top prize in the nationwide contest, said that she will buy a rhyming dictionary that&#8230;<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Personal ledes:<\/span><\/i><\/b><\/p>\n<p>It involves the use of the first person singular in the lead. Normally such a use is discouraged except for a columnist or such privileged writers.<\/p>\n<p>When the tall, dark, smartly dressed stranger appeared at the door, it was clear this was trouble.<\/p>\n<p>He said, \u201cI&#8217;m Pierce Bronson,\u201d in a clipped accent quickened by exposure to speech patterns elsewhere.<\/p>\n<p>You ledes:<\/p>\n<ul>\n<li>The `You&#8217; lead is intended to make a personal appeal to the reader involved in a complicated situation.<\/li>\n<li>The second-person approach reaches out to involve the reader and capture his\/her attention.<\/li>\n<li>Here is an example, fairly typical of a trend toward consumerism in the news:<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>New Delhi (PTI) &#8212; If you are one of 30 million Indians working for companies with a private pension plan, The Government has given you a new Act. It is the Employment Retirement Income Security Act and it promises that if you have worked long enough to earn a pension, you will receive one at retirement age. Nothing &#8212; including bankruptcy, plant closings, dismissal or resignation &#8212; can stand in the way.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Contrast ledes :<\/span><\/i><\/b><b><i><\/i><\/b><\/p>\n<p>To vary monotony, a saga can be split into two sentences &#8212; the first of which refers to the humble beginning and the second to the hero&#8217;s latest triumph.<\/p>\n<p>When Kabir Bedi, the actor, returned from a triumph in Italy, one reporter wrote:<\/p>\n<p>Kabir Bedi of Mumbai came home from Italy today with 17 pieces of luggage. They bespoke his triumph as actor in Italy. He had three when he went over.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Anecdotal Lead<\/span><\/i><\/b><b><\/b><\/p>\n<p>Crating a situation, telling a story, introducing characters and affixing them with a story are what an \u201cAnecdotal Lead\u201d is all about.<\/p>\n<p>Example- \u201cMonday morning I reached the class to see \u00a0all the students playing, some rolling in the ground, some chatting , it seemed like a festival to them the teacher was absent\u201d.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Allusion Lead <\/span><\/i><\/b><\/p>\n<p>Literally creating an allusion, comprising history, quotes, motto\u2019s, familiar sings and words that fall into the same line.\u00a0 The reference is always suitable to the subject of the copy.<\/p>\n<p>Example- \u201cThere is no monopoly over the trophy; it is the worthy and \u00a0the deserving who wins it. Hard work, dedication and perseverance wins, history is made. India wins the \u201cWorld Cup\u201d.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Exclamatory Lead <\/span><\/i><\/b><\/p>\n<p>A striking message, \u201cExclamatory Lead\u201d is something containing exclamatory sentences with startles the readers.<\/p>\n<p>Example- \u201cThe Republic Day Parade is a previous day for the country and being able to witness the parade is the luckiest thing for an Indian!\u201d<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Suspended Interest Lead <\/span><\/i><\/b><\/p>\n<p>\u201cSuspended Interest Lead\u201d arouses reader\u2019s curiosity, reveals only a part.\u00a0 It develops temptations.<\/p>\n<p>Example \u2013 \u201cSonal Mansingh\u201d resigned as the Finance Minister, reasons vague.<\/p>\n<p>&nbsp;<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Summary Lead<\/span><\/i><\/b><\/p>\n<p>\u201cSummary Lead\u201d is the most common lead used, mostly in newspapers. It strictly follows the rule of 7 WH questions and just states the facts.<\/p>\n<p>Example &#8211; Indian Airline\u2019s A302 crashed near the London airport, 2 dead 30 injured out of the 80 passengers. Prime Minister releases his statement.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Punch Lead<\/span><\/i><\/b><\/p>\n<p>A \u201cPunch Lead\u201d is direct, strong words, brief and to the point.<\/p>\n<p>Example &#8211; \u201cPeace maker shot dead, Gandhi assassinated\u201d.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Quotation Lead<\/span><\/i><\/b><\/p>\n<p>\u201cQuotation Lead\u201d is a direct quotation; the quote must set the stage for the copy, one of the most overused leads because it\u2019s an easy solution.<\/p>\n<p>Example &#8211; \u201cThe Ministry is in constant contact with the Swedish Embassy and will come up with a solution very soon\u201d, said Salman Khurshid, Minister of External Affairs on the recent issue of racist attacks on Indian students studying in Sweden.<\/p>\n<p><b><i><span style=\"text-decoration: underline\">Contrast Lead<\/span><\/i><\/b><\/p>\n<p>\u201cContrast Lead\u201d is a narrative of two extremes or opposites.\u00a0 \u201cContrast Lead\u201d generally used to make comparisons between two entities.<\/p>\n<p>Example \u2013 \u201cA 1950 book is preferred over a 2012, here the 90 year old guides the 20 year old for a research, here many different generations have come and gone. The Asiatic Library a living legend\u201d.<\/p>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Media\">Click here for government certification in Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is the Lede? The lede (that\u2019s how journalists spell it) is the first paragraph of any news story. It\u2019s also the most important. A \u201cLEAD\u201d is something that will answer the questions of who, what, when, where, why, and how of the readers. A good \u201cLEAD\u201d is a brief of the story you are&#8230;<\/p>\n","protected":false},"author":602,"featured_media":22603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1405],"tags":[1815],"class_list":["post-22389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-lede"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is the Lede? - Vskills Blog<\/title>\n<meta name=\"description\" content=\"What Is the Lede?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/what-is-the-lede\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is the Lede? 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