{"id":17700,"date":"2014-10-31T05:23:40","date_gmt":"2014-10-31T05:23:40","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=17700"},"modified":"2024-04-03T13:14:34","modified_gmt":"2024-04-03T07:44:34","slug":"employer-branding-introduction","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/","title":{"rendered":"Employer branding: Introduction."},"content":{"rendered":"<p style=\"text-align: center;\"><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17708\" alt=\"employer-branding-introduction\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction-288x300.jpg\" width=\"288\" height=\"300\" srcset=\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction-288x300.jpg 288w, https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg 679w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a><\/p>\n<p>Many candidates looking for a job and many students studying in business schools spend a lot of time thinking whether they are going to get the organization of their choice. An organization where they can grow as professionals and an organization where they can fit in. But sometimes the story is the same for the organizations as well. They too spend a lot of time and money getting the best people and the right people. After all it is the work force of an organization that gives them the sustainable competitive advantage over other organizations. Hence they too put in a lot of effort into coming across as an organization that a candidate would desire to work for. And herein comes in the concept of employer branding. Employer branding can prove to be a key weapon for any organization when it comes to recruitment and hiring.<\/p>\n<p>An organization might forecast manpower requirement and might decide to go for recruitment for a particular post. But what if the organization doesn\u2019t receive applications from quality candidates. It is often seen that companies struggle to get people into the organization and around the 1990s came the concept of employer branding when companies where trying to find ways of making themselves stand out. According to a study conducted by Randstad, public perception of a company becomes even more important when the economic conditions are not bright. During such times potential employees experience salary freeze, layoff and even unemployment which makes it difficult for them to trust a company. This is where employer branding makes a difference. It is a process of placing an image of being a great place to work at in the minds of the targeted employees. It conveys to the audience the message involving the company\u2019s culture, system and employee relations. Creating a brand for a product is something that we have heard of but the concept of employer branding is equally important for an organization if it wants to get the best people, the right people into the organization. In the next article the focus will be on\u00a0the ways of creating a strong employee brand and what companies did to stand out in the crowd.<\/p>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Human-Resources\">Click here for government certification in Human Resources<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many candidates looking for a job and many students studying in business schools spend a lot of time thinking whether they are going to get the organization of their choice. An organization where they can grow as professionals and an organization where they can fit in. But sometimes the story is the same for the&#8230;<\/p>\n","protected":false},"author":24,"featured_media":17708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1529],"tags":[1079,811,697,698,764],"class_list":["post-17700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources-2","tag-branding","tag-employer-branding","tag-hr","tag-human-resource","tag-human-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer branding: Introduction. - Vskills Blog<\/title>\n<meta name=\"description\" content=\"What is Employer branding and details on it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding: Introduction. - Vskills Blog\" \/>\n<meta property=\"og:description\" content=\"What is Employer branding and details on it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/\" \/>\n<meta property=\"og:site_name\" content=\"Vskills Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-31T05:23:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T07:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"679\" \/>\n\t<meta property=\"og:image:height\" content=\"707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marisha Chatterjee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marisha Chatterjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/\",\"name\":\"Employer branding: Introduction. - Vskills Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg\",\"datePublished\":\"2014-10-31T05:23:40+00:00\",\"dateModified\":\"2024-04-03T07:44:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/657e71c786e668d39449eab792f683e2\"},\"description\":\"What is Employer branding and details on it\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#primaryimage\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg\",\"width\":679,\"height\":707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Employer branding: Introduction.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/\",\"name\":\"Vskills Blog\",\"description\":\"Vskills - A Initiative in Assessment to Enhance Employability\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/657e71c786e668d39449eab792f683e2\",\"name\":\"Marisha Chatterjee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7b90a58184a088ce560afbdb0fecfcdd2c2a252b55a6bf1972408c8ea04ae7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7b90a58184a088ce560afbdb0fecfcdd2c2a252b55a6bf1972408c8ea04ae7c?s=96&d=mm&r=g\",\"caption\":\"Marisha Chatterjee\"},\"description\":\"Currently studying Human Resource Management at Xavier Institute of Management, Bhubaneswar. Graduation in Psychology from Loreto College,Kolkata\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/author\/marisha-chatterjee\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Employer branding: Introduction. - Vskills Blog","description":"What is Employer branding and details on it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/","og_locale":"en_US","og_type":"article","og_title":"Employer branding: Introduction. - Vskills Blog","og_description":"What is Employer branding and details on it","og_url":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/","og_site_name":"Vskills Blog","article_publisher":"https:\/\/www.facebook.com\/vskills.in","article_published_time":"2014-10-31T05:23:40+00:00","article_modified_time":"2024-04-03T07:44:34+00:00","og_image":[{"width":679,"height":707,"url":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg","type":"image\/jpeg"}],"author":"Marisha Chatterjee","twitter_misc":{"Written by":"Marisha Chatterjee","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/","url":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/","name":"Employer branding: Introduction. - Vskills Blog","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#primaryimage"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg","datePublished":"2014-10-31T05:23:40+00:00","dateModified":"2024-04-03T07:44:34+00:00","author":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/657e71c786e668d39449eab792f683e2"},"description":"What is Employer branding and details on it","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#primaryimage","url":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/employer-branding-introduction.jpg","width":679,"height":707},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/blog\/employer-branding-introduction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/blog\/"},{"@type":"ListItem","position":2,"name":"Employer branding: Introduction."}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/blog\/#website","url":"https:\/\/www.vskills.in\/certification\/blog\/","name":"Vskills Blog","description":"Vskills - A Initiative in Assessment to Enhance Employability","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/657e71c786e668d39449eab792f683e2","name":"Marisha Chatterjee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e7b90a58184a088ce560afbdb0fecfcdd2c2a252b55a6bf1972408c8ea04ae7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7b90a58184a088ce560afbdb0fecfcdd2c2a252b55a6bf1972408c8ea04ae7c?s=96&d=mm&r=g","caption":"Marisha Chatterjee"},"description":"Currently studying Human Resource Management at Xavier Institute of Management, Bhubaneswar. Graduation in Psychology from Loreto College,Kolkata","url":"https:\/\/www.vskills.in\/certification\/blog\/author\/marisha-chatterjee\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts\/17700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/comments?post=17700"}],"version-history":[{"count":8,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts\/17700\/revisions"}],"predecessor-version":[{"id":17707,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/posts\/17700\/revisions\/17707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/media\/17708"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/media?parent=17700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/categories?post=17700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/blog\/wp-json\/wp\/v2\/tags?post=17700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}