{"id":17088,"date":"2014-10-18T04:21:55","date_gmt":"2014-10-18T04:21:55","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=17088"},"modified":"2024-04-03T13:20:38","modified_gmt":"2024-04-03T07:50:38","slug":"changing-trends-in-fmcg-industry-in-india-2","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/","title":{"rendered":"Changing Trends in FMCG Industry in India &#8211; Written by Vishnupriya"},"content":{"rendered":"<p style=\"text-align: center\"><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17171\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india-2.jpg\" alt=\"changing-trends-in-fmcg-industry-in-india-2\" width=\"300\" height=\"210\" \/><\/a><\/p>\n<p>FMCG is also called the consumer packaged goods sector. The scope of FMCG industry in India is growing especially in rural areas. There are 638000 villages in India. 70% of the population live in the rural area. Hence it is vivid that the rural India is the best market ever for the FMCG industry. The key segments of FMCG sector are:<\/p>\n<p><strong>Household care<\/strong><\/p>\n<ul>\n<li>Fabric Wash<\/li>\n<li>Household cleaners<\/li>\n<\/ul>\n<p><strong>Personal care<\/strong><\/p>\n<ul>\n<li>Oral care<\/li>\n<li>Hair care<\/li>\n<li>Skin care<\/li>\n<li>Personal care<\/li>\n<li>Perfumes<\/li>\n<li>Toiletries<\/li>\n<li>Deodorants<\/li>\n<li>Feminine hygiene<\/li>\n<\/ul>\n<p><strong>Food &amp; Beverages<\/strong><\/p>\n<ul>\n<li>Soft drinks<\/li>\n<li>Snack food<\/li>\n<li>Chocolates<\/li>\n<li>Ice cream<\/li>\n<li>Tea &amp; Coffee<\/li>\n<li>Processed fruits and vegetables<\/li>\n<li>Juices<\/li>\n<li>Branded sugar<\/li>\n<li>Bottled water<\/li>\n<li>Branded flour<\/li>\n<li>Branded rice<\/li>\n<li>Staples\/cereals<\/li>\n<li>Dairy products<\/li>\n<\/ul>\n<p>Some of the fast moving consumer goods in India are:<\/p>\n<ul>\n<li>Wipro<\/li>\n<li>Tata<\/li>\n<li>Kellogg\u2019s<\/li>\n<li>Nestle<\/li>\n<li>Cadbury<\/li>\n<li>Pepsi<\/li>\n<li>Britannia<\/li>\n<li>MTR<\/li>\n<li>Henkel<\/li>\n<li>Heinz<\/li>\n<li>Kraft<\/li>\n<li>Dabur<\/li>\n<li>Cavin kare<\/li>\n<li>ITC<\/li>\n<li>Nirma<\/li>\n<li>Godrej group<\/li>\n<li>Grove limited<\/li>\n<li>Hindustan Unilever limited<\/li>\n<li>Parle Agro<\/li>\n<li>Amul India<\/li>\n<li>Johnson &amp; Johnson<\/li>\n<li>Proctor and Gamble<\/li>\n<\/ul>\n<p><strong>Top 10 FMCGs (based on market capitalization)<\/strong><\/p>\n<ol>\n<li>ITC\u00a0\u00a0\u00a0 (Market capital:\u00a0 280654 CR)<\/li>\n<li>Hindustan Unilever \u00a0\u00a0\u00a0(MC:\u00a0 159272 CR)<\/li>\n<li>Nestle India\u00a0\u00a0 (MC:\u00a0\u00a0 57251 CR)<\/li>\n<li>Dabur India\u00a0\u00a0 (MC:\u00a0 37259 CR)s<\/li>\n<li>Godrej consumer products (MC:\u00a0 4752 CR)<\/li>\n<li>Proctor and Gamble India\u00a0 (MC:\u00a0 22.76 B)<\/li>\n<li>Marico (MC:\u00a0 193.17 B)<\/li>\n<li>Emami\u00a0 (MC:\u00a0\u00a0 152.84 B)<\/li>\n<li>\u00a0Colgate-Palmolive Combined (MC: 57.39 B)<\/li>\n<li>Glaxosmithkline Consumer \u00a0Healthcare \u00a0(MC: 101.06 B)<\/li>\n<\/ol>\n<h3><strong>SWOT Analysis<\/strong><\/h3>\n<h4><strong>Strengths<\/strong><\/h4>\n<ul>\n<li>Low operational costs<\/li>\n<li>Well known Brands<\/li>\n<li>Presence of established distribution<\/li>\n<li>Better\u00a0 understanding of consumer needs and roots in the local culture<\/li>\n<\/ul>\n<h4><strong>Weaknesses<\/strong><\/h4>\n<ul>\n<li>Low export levels<\/li>\n<li>Counterfeit products<\/li>\n<li>Lower scope of investing in technology and achieving economies in scale, especially in small sectors<\/li>\n<li>High advertising costs<\/li>\n<\/ul>\n<h4><strong>Opportunities<\/strong><\/h4>\n<ul>\n<li>Export potential<\/li>\n<li>High consumer goods spending<\/li>\n<li>Untapped rural market<\/li>\n<li>Rising income levels and changing lifestyles<\/li>\n<li>Large domestic market<\/li>\n<li>Opportunity in food industry<\/li>\n<\/ul>\n<h4><strong>Threats<\/strong><\/h4>\n<ul>\n<li>Slowdown in rural demand<\/li>\n<li>Tax and regulatory structure<\/li>\n<li>Removal of import restrictions resulting in replacing of domestic brand<\/li>\n<\/ul>\n<p><strong>Indian FMCG market segment<\/strong><\/p>\n<ul>\n<li>Baby Care &#8211; 2%<\/li>\n<li>Fabric Care &#8211; 12%<\/li>\n<li>Food Products &#8211; 43%<\/li>\n<li>Hair Care &#8211; 8%<\/li>\n<li>Household &#8211; 4%<\/li>\n<li>OTC Products &#8211; 4%<\/li>\n<li>Others &#8211; 5%<\/li>\n<li>Personal Care &#8211; 22%<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FMCG is also called the consumer packaged goods sector. The scope of FMCG industry in India is growing especially in rural areas. There are 638000 villages in India. 70% of the population live in the rural area. Hence it is vivid that the rural India is the best market ever for the FMCG industry. The&#8230;<\/p>\n","protected":false},"author":47,"featured_media":17171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[718],"tags":[965,6246,966,964],"class_list":["post-17088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fmcg","tag-marketing","tag-sales","tag-trends-in-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changing Trends in FMCG Industry in India - Written by Vishnupriya - Vskills Blog<\/title>\n<meta name=\"description\" content=\"FMCG marketing and sales trends\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Trends in FMCG Industry in India - Written by Vishnupriya - Vskills Blog\" \/>\n<meta property=\"og:description\" content=\"FMCG marketing and sales trends\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vskills Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-18T04:21:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T07:50:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vishnupriya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishnupriya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/\",\"name\":\"Changing Trends in FMCG Industry in India - Written by Vishnupriya - Vskills Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india-2.jpg\",\"datePublished\":\"2014-10-18T04:21:55+00:00\",\"dateModified\":\"2024-04-03T07:50:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/#\/schema\/person\/60ef439509b50c1e42d2db87bb099f6d\"},\"description\":\"FMCG marketing and sales trends\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/#primaryimage\",\"url\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india-2.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india-2.jpg\",\"width\":300,\"height\":210},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Changing Trends in FMCG Industry in India &#8211; 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