{"id":17019,"date":"2014-10-14T11:57:07","date_gmt":"2014-10-14T11:57:07","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=17019"},"modified":"2024-04-03T13:14:31","modified_gmt":"2024-04-03T07:44:31","slug":"gamification-a-revolutionary-phase-for-hr-management-or-a-myth","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/gamification-a-revolutionary-phase-for-hr-management-or-a-myth\/","title":{"rendered":"GAMIFICATION"},"content":{"rendered":"

GAMIFICATION – A Revolutionary Phase For HR Management or a myth?<\/strong><\/h3>\n

\"Word<\/a><\/h3>\n

INTRODUCTION<\/h3>\n

In the era of social media, companies are trying to leverage digital platforms to attract and\u00a0engage with the employees in any way possible. Over the last decade the number of internet users\u00a0has gone from 900 million to 2.9 billion users. The world is changing rapidly and there is a tremendous\u00a0flux of people towards social networking. Digital technologies are revolutionizing in a manner that\u00a0employees are even communicating with organizations. One of the phenomenon\u2019s to have emerged\u00a0from this digital boom is \u201cGamification\u201d. Organizations can\u2019t yield to miss this opportunity thinking over\u00a0the amount data and number crunching that happens in this space.<\/p>\n

WHAT IS GAMIFIACTION<\/h3>\n

Gamification is the art of applying game theory to motivate employees to achieve their goals. This is an\u00a0efficacious strategy aspired at heightening brand awareness and promoting company culture. According\u00a0to a recent poll, by the end of this year, more than 70% of global businesses will make use of at least\u00a0one gamified application, and a panel at last year\u2019s SHRM conference named \u201cgamification\u201d one of the\u00a0top 10 HR technology trends for 2014. The market for gamification is anticipated to grow significantly\u00a0in the next few years. Research from Gartner indicates that by 2015, 50% of organizations that manage\u00a0instauration processes will gamify them.<\/p>\n

WHY GAMIFICATION<\/h3>\n

“Gamification\u201d predominately focuses on the psychology of engagement and ways it can be applied\u00a0to business applications. In a business context, it means engaging people in a more beneficial way so\u00a0as to ensure that the information is being received & worked on quickly and letting people see how\u00a0close they are in achieving their goals. The biggest advantage of the gamification principle lies in its\u00a0design itself. It keeps people glued because they have known computerized games primarily as a form\u00a0of entertainment. A gamified system provides variable, unpredictable situations to test their nerve and\u00a0reinforcement in which participants can hit the jackpot.<\/p>\n

AREAS<\/h3>\n

Gamification can improve the HR practices holistically. Apart from connecting to the potential\u00a0endowment it can help to achieve more interactive, originative and rewarding workforce. It can impact\u00a0the HR areas in many ways as stated below.<\/p>\n

Talent Pool<\/span><\/h4>\n

Prominent corporations are growingly making use of online games to recruit and energize their men.\u00a0A survey indicated that over 49% of candidates are more likely to consider a job advertised in an\u00a0innovative way. The same survey found that over three-quarters of HR professionals think that it has\u00a0become crucial to employ novel ways to recruit and retain talent.The trend of hiring manpower with\u00a0gamified experience is on an upswing as many organizations are adopting this. L\u2019Oreal\u2019, Marriott, Mitre\u00a0Corp and Deloitte have applied the concept of gamification to attract better talent pool and improve\u00a0brand image. The number of hits their websites recorded because of this was phenomenal and the\u00a0attempt to make gamification part of recruitment method was an instant success.<\/p>\n

Branding corporate culture and Retention<\/span><\/h4>\n

Making the employees feel part of the company\u2019s culture and keeping employees engaged is critical\u00a0for retention. In such an era of talent wars, organizations simply can\u2019t afford to lose the employees\u00a0who are an integral part of company\u2019s knowledge & growth. We can create gaming platforms for cross-\u00a0departmental collaboration, innovating process or product improvement suggestions. The superiors\u00a0can track these activities and improve the employee participation as well. This platform can be updated\u00a0periodically to record the employee engagement program which goes a long way in establishing and\u00a0promoting the pro-people culture of the organization.<\/p>\n

Development & Performance Management<\/span><\/h4>\n

Gamification can revolutionize the concept of improving the knowledge of the workforce. HR training\u00a0calendar days and other compliance programs are often not high on most employees\u2019 priority lists.\u00a0There is no better way to motivate them than to add the Gamification experience to their training\u00a0schedule. Tasks can be given to the employees and can be categorized into various proficiency levels.\u00a0Those who complete the tasks or missions they can earn rewards for having completed them. The\u00a0recognition an employee receives becomes part of his or her social profile, providing a mechanism to\u00a0earn a reputation that is visible throughout the enterprise. The flexibility to create custom contests and\u00a0to change the contests represents a very agile approach to performance management.<\/p>\n

TAKEWAY<\/h3>\n

India is a developing country which is making rapid progress in areas of development and\u00a0modernization. The HR vertical in India is evolving from support function to strategic function. Access to\u00a0technology and internet is still a dream to many in India. We are still in the early days of the gamification\u00a0of HR, but the examples of the companies mentioned above show us that gamification has already\u00a0arrived. So, we can no more say that gamification is a myth. In years to come, we can be sure that\u00a0gamification will be a part of companies. In India, people are now realizing the gains of gamification.\u00a0Some of the changes merely add value to the existing process while others seem quite disruptive.\u00a0Companies are trying to complete on how to use them to achieve business impact and going forward,\u00a0this trend will become more and more significant. Organizations of our country are beginning to\u00a0understand about which transformations can be beneficial, and what factors determine whether the\u00a0workforce will embrace these approaches or not.<\/p>\n

Gamification is effective because it can test a skill set, associate the company with something people\u00a0enjoy and give a feel for the culture of the workplace. In environments where people are already\u00a0sharing and linking to each other, gamification is a natural beseem. In a way it means seeing people\u00a0how they rank and inspire them as a way of getting the competitive juices flowing. The high-performing\u00a0enterprises will likely push the boundaries to see how close they can get to be known as a leader and\u00a0sustain their edge using the game theory.<\/p>\n","protected":false},"excerpt":{"rendered":"

GAMIFICATION – A Revolutionary Phase For HR Management or a myth? INTRODUCTION In the era of social media, companies are trying to leverage digital platforms to attract and\u00a0engage with the employees in any way possible. Over the last decade the number of internet users\u00a0has gone from 900 million to 2.9 billion users. The world is…<\/p>\n","protected":false},"author":33,"featured_media":17026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1529],"tags":[937,935,697,936,776,764],"class_list":["post-17019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources-2","tag-gamification","tag-gamification-and-hr","tag-hr","tag-hr-management-and-gamification","tag-human-resource-analytics","tag-human-resources"],"acf":[],"yoast_head":"\nGAMIFICATION - Vskills Blog<\/title>\n<meta name=\"description\" content=\"Gamification and Human resources\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/gamification-a-revolutionary-phase-for-hr-management-or-a-myth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GAMIFICATION - 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