{"id":16973,"date":"2014-10-14T04:58:56","date_gmt":"2014-10-14T04:58:56","guid":{"rendered":"http:\/\/vskills.in\/certification\/blog\/?p=16973"},"modified":"2024-04-03T13:14:30","modified_gmt":"2024-04-03T07:44:30","slug":"changing-trends-in-fmcg-industry-in-india","status":"publish","type":"post","link":"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india\/","title":{"rendered":"Changing Trends in FMCG Industry in India"},"content":{"rendered":"<p style=\"text-align: center\"><em><strong><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17005\" src=\"http:\/\/vskills.in\/certification\/blog\/wp-content\/uploads\/2014\/10\/changing-trends-in-fmcg-industry-in-india.jpg\" alt=\"changing-trends-in-fmcg-industry-in-india\" width=\"300\" height=\"210\" \/><\/a><br \/>\n<\/strong><\/em><\/p>\n<p>Fast moving consumer goods (FMCGs) \u00a0are the products that are consumed in short span of time and are consumed daily. Examples are packed food items, soft drinks, soaps, toiletries etc. \u00a0The FMCG industry can be broadly divided into 3 segments :<\/p>\n<ul>\n<li><span style=\"line-height: 13px\">Household care : fabric wash and household cleaners<\/span><\/li>\n<li>Personal Care : oral care, health care, skin care, cosmetics, hygiene and paper products<\/li>\n<li>Food and Beverages: bakery, chocolates, snacks, tea\/coffee, diary products etc<\/li>\n<\/ul>\n<p>The FMCG industry is the fourth sector is the fourth largest constituent of Indian economy and has a market size of about 130,000 crore. In the early ninties, FMCG marketers figured out two things:<\/p>\n<ul>\n<li><span style=\"line-height: 13px\">the rural markets are price-sensitive<\/span><\/li>\n<li>the rural markets are really important since the urban markets are getting saturated.<\/li>\n<\/ul>\n<p>This led to a number of companies in following strategies for launching package sizes and prices to suit the purchasing sizes of the Indian consumer markets. This led to the introduction of small sachets in all segments from oil,shampoo to beverages. Sachets led to the concept of trial consumption.<\/p>\n<p>FMCG growth is a function of<\/p>\n<ul>\n<li><span style=\"line-height: 13px\">create brand and product awareness<\/span><\/li>\n<li>increasing consumer demand<\/li>\n<li>growth of modern trade<\/li>\n<li>launching new products<\/li>\n<li>availability of online channel to shop<\/li>\n<li>rise incomes led to purchases<\/li>\n<li>desire to experiments with brands<\/li>\n<li>evolving consumer lifestyles<\/li>\n<\/ul>\n<p><strong>Main characteristics of FMCG are:<\/strong><\/p>\n<p>From the consumers&#8217; perspective :<\/p>\n<ul>\n<li><span style=\"line-height: 13px\">frequent purchase<\/span><\/li>\n<li>low involvement and price<\/li>\n<\/ul>\n<p>From the marketers&#8217; angle:<\/p>\n<ul>\n<li><span style=\"line-height: 13px\">high volume<\/span><\/li>\n<li>low contribution margins<\/li>\n<li>high stock turnover<\/li>\n<li>extensive distribution networks<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast moving consumer goods (FMCGs) \u00a0are the products that are consumed in short span of time and are consumed daily. Examples are packed food items, soft drinks, soaps, toiletries etc. \u00a0The FMCG industry can be broadly divided into 3 segments : Household care : fabric wash and household cleaners Personal Care : oral care, health&#8230;<\/p>\n","protected":false},"author":47,"featured_media":17005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[718],"tags":[6246],"class_list":["post-16973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changing Trends in FMCG Industry in India - Vskills Blog<\/title>\n<meta name=\"description\" content=\"this is about the changing trends in the FMCG industry in India\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/blog\/changing-trends-in-fmcg-industry-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Trends in FMCG Industry in India - 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