Comments on: SEGMENT MARKETING

By: Gunjan Kapoor

Gunjan Kapoor — Wed, 30 Sep 2015 10:01:58 +0000

Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants.

By: Gunjan Kapoor

Gunjan Kapoor — Tue, 22 Sep 2015 09:39:39 +0000

The objective is to identify groups of customers with similar requirements so that they can be served effectively while being of a sufficient size for the product to be supplied efficiently.

By: Anirudh Krishnadas

Anirudh Krishnadas — Mon, 17 Aug 2015 13:39:15 +0000

Nice compilation of information 😀 ….
I loved the idea of Psycho graphic Segmentation 😀 .
Keep it up 😀

By: Tarandeep Kaur

Tarandeep Kaur — Mon, 17 Aug 2015 12:17:59 +0000

Good article!

By: Chandni Ahuja

Chandni Ahuja — Sun, 16 Aug 2015 18:24:01 +0000

Good article

By: Rima Thakkar

Rima Thakkar — Thu, 30 Jul 2015 03:23:34 +0000

To understand the customers well the customers are divided into various categories. The categories above mentioned are the basic categories in which they are divided. And then one or multiple segments from these are targeted according to the suitability of the product.

By: Anjali

Anjali — Tue, 21 Jul 2015 18:45:02 +0000

well said..!

By: Dipesh Srestha

Dipesh Srestha — Wed, 01 Jul 2015 14:36:28 +0000

Making ads and marketing strategy according to the targeted segment is very important

By: Manpreet Singh

Manpreet Singh — Sun, 28 Jun 2015 16:11:36 +0000

Well presented:);)

By: Ria Kalra

Ria Kalra — Sun, 28 Jun 2015 14:49:34 +0000

Interesting.