SOCIAL MEDIA MARKETING

• Why care about Social Media?
• Creating Facebook Marketing Strategy
• Twitter: The Jewel in the Social Media Crown
• Creating Twitter Marketing Strategy
• Leveraging LinkedIn for B2B Lead Generation
• Discussion on other Social Media Channels
• Measuring ROI of Social Media
• Planning & Creating Multi-channel Social Media Strategy

SEARCH ENGINE MARKETING

• Search Engine Marketing Overview
• Pay per click overview
• Strategizing PPC campaigns
• Market Analysis
• Ad writing Techniques
• Campaign Management
• Bid Management Plan
• Effective landing pages
• Performance Tracking
• Decipher User Psychology
• Reporting & Analysis
• Testing
• SEM Management (Other Opportunities)
• Affiliate Marketing
• Mobile Marketing

INBOUND MARKETING

• Attracting your potential customers into conversion funnel
• Converting your prospects into leads using emails
• Conversion Optimization:
• Conversion Optimization Patterns for Engaging website Visitors
• Landing page
• Life Cycle Emails

SEARCH ENGINE OPTIMIZATION

• What is On-Page Optimization?
• What is Off-Page Optimization?
• Search Engine Algorithms

WEB ANALYTICS

• Introduction
• Navigating Google Analytics
• Traffic Sources
• Content
• Visitors
• Goals & Ecommerce
• Actionable Insights and the Big Picture
• Web analytics tools
• Making better decisions
• Summing up
• Common mistakes analysts make
• Social media analytics
• Social CRM & Analytics

EMAIL MARKETING

• Deliverability
• Effective Email Content
• Customer Acquisition Strategies
• Effective Creative
• Nurturing & Automation
• Resources to do situational analysis and progressive

Apply for Certification

https://www.vskills.in/certification/certified-digital-marketing-professional