Certified Digital Marketing Professional

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive Online e-Learning Access (LMS)
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification


$179.00 /-
Download Brochure

Digital Economy is growing at a pace that is 10 times more than that of traditional economy and firms that have an online presence are twice likely to create more jobs. (Silicon Republic). With another 150,000 jobs expected to be open by 2020, this is the right time to start in this exciting profession.

Vskills certification for Digital Marketing assesses the candidate as per the company’s need for running Digital Marketing Campaigns across various channels including Emailers, Social Media, Search Engine, and Inbound techniques. The certification tests the candidates on various areas in Digital Marketing including Search Engine Optimization, Search Engine Marketing, Email Marketing, Inbound Marketing and Affiliate Marketing.

Please note that the course doesn't have hard copy book material.

Core Modules

  • Search Engine Optimization 
  • Search Engine Marketing 
  • Social Media Marketing 
  • YouTube Marketing
  • Email Marketing 
  • Web Analytics

Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in the filed digital marketing. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Digital Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in Digital Marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Digital Marketing Table of Contents

https://www.vskills.in/certification/digital-marketing-professional-table-of-contents

Digital Marketing Mock Test

http://www.vskills.in/practice/digital-marketing

Digital Marketing Interview Questions

https://www.vskills.in/interview-questions/digital-marketing-interview-questions

Companies that hire Vskills Certified Digital Marketing Professionals

Digital Marketing is in great demand, Companies across all verticals are looking for skilled Digital Marketing professionals for promoting their business on Digital Media. Digital Marketing Professionals are also in high demand in marketing agencies across the world. There are a lot of Marketing Agencies, which are now specializing in Digital Media and they are recruiting 100s of Digital Marketing Professionals.

Apply for Digital Marketing Certification

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TABLE OF CONTENTS


SOCIAL MEDIA MARKETING

  • Why care about Social Media?
  • Creating Facebook Marketing Strategy
  • Twitter: The Jewel in the Social Media Crown
  • Creating Twitter Marketing Strategy
  • Leveraging LinkedIn for B2B Lead Generation
  • Discussion on other Social Media Channels
  • Measuring ROI of Social Media
  • Planning & Creating Multi-channel Social Media Strategy

SEARCH ENGINE MARKETING

  • Search Engine Marketing Overview
  • Pay per click overview
  • Strategizing PPC campaigns
  • Market Analysis
  • Ad writing Techniques
  • Campaign Management
  • Bid Management Plan
  • Effective landing pages
  • Performance Tracking
  • Decipher User Psychology
  • Reporting & Analysis
  • Testing
  • SEM Management (Other Opportunities)
  • Affiliate Marketing
  • Mobile Marketing

INBOUND MARKETING

  • Attracting your potential customers into conversion funnel
  • Converting your prospects into leads using emails
  • Conversion Optimization:
  • Conversion Optimization Patterns for Engaging website Visitors
  • Landing page
  • Life Cycle Emails

SEARCH ENGINE OPTIMIZATION

  • What is On-Page Optimization?
  • What is Off-Page Optimization?
  • Search Engine Algorithms

WEB ANALYTICS

  • Introduction
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture
  • Web analytics tools
  • Making better decisions
  • Summing up
  • Common mistakes analysts make
  • Social media analytics
  • Social CRM & Analytics

EMAIL MARKETING

  • Deliverability
  • Effective Email Content
  • Customer Acquisition Strategies
  • Effective Creative
  • Nurturing & Automation
  • Resources to do situational analysis and progressive



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